The Indian market plays a significant role among various other economies. Indian market which has immense potential is seen as a ground for marketing and sales of different products from various multinational companies. The concept of advertisement is significant in such situations. It’s an interesting concept which needs to be carefully observed and can be chosen for study.

The advertisement courses nowadays are gaining more popularity as more and more students who have a flair for marketing are inclined towards this subject. Advertisement courses are included as part of the Mass communication programs. In order for the marketing and sale of products the major role lies in advertisement of the product itself.

Why a degree in Advertising Field?

The most important aspect regarding the question that why a degree is needed is that it has ample opportunities connected with this field. Everyone knows and can observe the role of advertisement in introducing a product; hence one can generally assume the significance of it. As far this field is concerned, it has been facing stiff competition from all sides, hence a detailed study in this area is essential. Hence the number of people who has been adopting these courses has been going up. More advanced study in this field is required to survive in this industry.

As such any person who has done his Bachelors in Advertisement can secure a job. But a Masters in this field will enable them to take their career in the correct direction. With a Post graduate degree, various opportunities arise in government as well as private organizations. There are various Post graduate programs offered by different institutes in India which enable one to get specialized in specific fields.

Career prospects after Master’s in Advertising course

As the career prospects may be high, candidates will be able to get jobs in media industry, advertisement companies, public relations organizations etc. Some of the important job profiles after a Masters in Advertisement are as follows –

• Visual Art Director
• Script Writer
• Public Relation Officer
• Product Promoter
• Poster Writer
• Photographers
• Media Producer
• Market Researcher
• Graphic Designer
• Creative Writer
• Copy Writer
• Advertising Executive

Many candidates, who pursue MBA, take Advertisement as specialization. This enables them to get jobs in government as well as private firms. The job opportunities are also numerous abroad. The candidates who have interests in teaching field apply for positions as lecturers in many colleges where in the advertisement courses are being offered. The pay packages are also very attractive in this sector.

Advertisements role in creating a demand for a product is very prominent. People buy a particular product on the basis of their perception about that product. This is mainly formed through advertisement. The future for this course is bright as it brings in lot of opportunities in the long run as this sector is on the verge of expansion. The candidates who get placed in MNCs get an international exposure in this field.