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Re: Syllabus of mass communication entrance exam from Patna Women College? What is syallabus of bechlor in mass comunication and journlism in HIMM plz send me my email :[email protected] |
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7th May 2015 06:39 PM | ||
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5th November 2013 03:48 PM | ||
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13th August 2013 11:40 PM | ||
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14th July 2013 06:22 PM | ||
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Re: Syllabus of mass communication entrance exam from Patna Women College? Quote:
Communication: Definition and functions; Types of Communication: Intra-Inter-Group- Mass Communication; Means of Commuication: Press, Radio, Television, Film, Internet, Cable Network; Media-Society Theories: Mass Society, Mass Culture and Mass Audience; Normative theories, Functionalism, Critical Political Economy, Marxism, Information Society; Frankfurt School of Communication; Mass Media in India. Module: Two Communication models: Aristotle’s classical model; Laswell’s model; Shannon- Weaver’s Mathematical model; Wilbur Schramm’s model; David Berlo’s model; Newcomb’s model; Westley McLean’s model; George Gerbner’s model; Media Dependency model; McCombs and Shaw’s Agenda Setting model; Chomsky-Herman’s Propaganda model; Development Communication and Diffusion of Innovation; Dominant Paradigm; Uses & Gratification; Globalization and Mass Media. References: (1) McQuail’s Mass Communication Theory (4th and 5th Edition): Denis McQuail (2) Communication for Development in the Third World: Srinivas Melkote and H. Leslie Steeves (3) India’s Communication Revolution: Arvind Singhal and Everett Rogers (4) Mass Communication Effects: Joseph Klapper (5) Many Voices One World: Report of the McBride Commission (6) Mass Communication: Rowland Lorimer (7) Understanding Mass Communication: Melvin DeFleur (8) Development Communication: Uma Narula (9) Electronic Media and Communication Research Methods: G.K. Parthasarathi Second Half: Media Management, Laws and Ethics 50 Marks Module: Three 25 Marks Definition and different types of Media Management; Ownership patterns of Newspapers in India; Corporatization and Monopolization: Changing nature of Newspaper Management; Cross Media Ownership; FDI in Media; Various Departments of Newspaper; Dual Economy of a Newspaper: Circulation and Advertisement Management of electronic Media; Public Control, Private Control; Autonomous model; Prasar Bharati; Cable TV Regulation Act; Organizational Structure of Doordarshan and All India Radio; Convergence of Media; DTH, TRP, ABC, NRS; Satellite Channels. Module: Four 25 Marks Freedom of Information; Right to Information; Freedom of the Press with special reference to India; Press Commissions; Press Council; Press Laws: Defamation, Contempt of Court; Sedition, Official Secrets Act, Copyright Act, Press and Registrations of Books Act, Obscenity Act, Working Journalist Act, Parliamentary Proceedings Act; Codes of Ethics; Yellow Journalism. References: (1) Newspaper Management in India: Gulab Kothari (2) Newspaper Oganization and Management: Herbert Lee Williams (3) India’s Communication Revolution: Arvind Singhal and Everett Rogers (4) Media Ownership: Gillian Doyle (5) Sambadpatra Sangathan O Parichalana: Pabitra Mukherjee (6) The Indian Media Business: Vanita Kohli (7) Media Ethics: K.M. Srivastava (8) Media Monoliths: Mark Tungat (9) Laws of Press in India: Justice Durgadas Basu (10) Report of the Second Press Commission in India (11) Press and Press Laws in India: H.P. Ghosh |
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10th April 2012 01:06 AM | ||
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Syllabus of mass communication entrance exam from Patna Women College? Syllabus of mass communication entrance exam from Patna womens college |