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Define Marketing Management. Discuss the various management philosophies. Explain how the marketing and selling are contrasted and briefly explain the societal marketing concept.

The application, tracking and reviewing of company's marketing resources and activities is called Marketing Management.

Marketing is different from that of sales. Marketing means identifying the nees of customers and then manufcaturing the products in accordance to that.

Selling refers to selling of all the products of organization without knowing the needs of customer.

Marketing focusses on customer satisfaction where as selling focusses on selling of all the products of the organization.

Societal Marketing concept refers manufacturing and marketing of the prodcuts which are well being to society.

Various marketing concepts are as follows
-Product concept
-Production concept
-Selling concept
-Marketing concept
-Societal marketing concept.

define marketing management discuss the various management philosophies explain how the marketing and selling are contrasted and brieflty explain the societal marketing concept

briefly explain the evolution of marketing

define various management philosphies

Originally Posted by Unregistered

define various management philosphies

The application, tracking and reviewing of company's marketing resources and activities is called Marketing Management.

Marketing is different from that of sales. Marketing means identifying the nees of customers and then manufcaturing the products in accordance to that.

Selling refers to selling of all the products of organization without knowing the needs of customer.

Marketing focusses on customer satisfaction where as selling focusses on selling of all the products of the organization.

Societal Marketing concept refers manufacturing and marketing of the prodcuts which are well being to society.

Various marketing concepts are as follows
-Product concept
-Production concept
-Selling concept
-Marketing concept
-Societal marketing concept.

Hi Friend........

Marketing Management : -

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customers demand accepted definition of the term. In part, this is because the role of a marketing managers can vary significantly based on a business's size, corporate culture, and industry context. For

Marketing Management

The scope of a business' marketing management depends on the size of the business and the industry in which the business operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value.



Societal marketing concept is the idea that a company should make good marketing decisions by considering consumer’s wants, the company’s requirements, consumer’s long- term interests and society’s long-run interests.

This concept can help company to have more exchange relationship with the consumer and give more benefit for the consumer and the society.

For example, Hung Fook Tong(鴻福堂) is the company that using the societal marketing concept. It is a traditional Chinese herbal tea shop. And it continuously develops and produces new products. People now focus on healthy lifestyle so Hung Fook Tong has no add preservatives and monosodium glutamate into their products. Also Hong Kong people is very busy, so Hung Fook Tong produces a lot of ready-made Chinese medicinal natural nourishing products e.g. Chinese herbal soup, Chinese herbal tea and other Chinese medicinal diet to convenience the consumers.

Moreover Hung Fook Tong care the society and it organized different types of charitable activities and environmental protection activities e.g. charity walk and recycling of plastic bottles. So it can give more benefit for the consumer and the society.

Discuss the marketing plan for a consumer product of your choice and briefly explain the marketing planning process.

Define Marketing Management. Discuss the various management philosophies. Explain how the marketing and selling are contrasted and briefly explain the societal marketing concept.

Define Marketing Management. Discuss the various management philosophies. Explain how the marketing and selling are contrasted and briefly explain the societal marketing concept.

What is Marketing Management?Briefly discuss the various tasks philosophies of Marketing?

Discuss the marketing plan for a consumer product of your choice and briefly explain the marketing planning process.