The Travel and Tourism sector is one amongst the largest sectors in India where it is possible for one to get good jobs. This field is exactly what individuals who desire for a governmental job can opt for.

The BTA Course offers applicants with knowledge about the finer aspects of the many operations in travel and tourism. Studying in this field provides students with the necessary industry based knowledge as well as core business management aptitude that can be used to tourism businesses of any proportions. The BTA course provides students with wide career options that are possible for them to get after their studies in addition to a specialization in any one field of their option.

A few specializations available in BTA encompass:

• Destinations Marketing and Management
• Travel Operations and Ticketing
• Tour Guiding
• Event Management
• Tourist Attraction Operations

Particulars about the Bachelor of Tourism Administration Course and its other details are given below.

Advantages or Benefits of Bachelor of Tourism Administration Degree

The BTA course aims at providing students with the skills to take up employment with any tourism organization. It also prepares them for self employment. The basic advantage a person gets when learning the BTA program is that aspirants will get a good knowledge about business in addition to information about the scenarios in tourism. It also enables applicants to get trained especially for managing tourism as well as travel businesses. It also gives them the confidence to start a venture of their own choice. Students are introduced to real life scenarios and thus they get the mental ability to face these problems without any trouble and solve it without any pressure.

Eligibility Criteria for BTA

To join the graduate level program in Travel and Tourism, one needs to have a pass in the higher secondary level. They must have passed this class with above 55 percent marks. It is also necessary for them to have the proficiency in at least one foreign language. It will also be beneficial for them if they have a diploma in advertising or public relations. It will not matter whether the students have got this degree by correspondence or full time.

Top BTA Colleges in India

• Andhra University, Andhra Pradesh
• Himachal Pradesh University, Himachal Pradesh
• Indian Institute of Tourism and Travel Management
• Indira Gandhi National Open University
• Institute of Technology & Future Management Trends, Chandigarh
• Madurai Kamaraj University, Tamil Nadu
• Tezpur University, Assam

BTA Course Curriculum

First Semester

• Basics of Tourism
• Basics of Management
• Communication Skills
• Geography of Tourism in Indian Perspective
• Indian Tourism Destinations
• Educational Trip of any Indian Destination

Second Semester

• Introduction to Statistics
• Principles of Marketing
• Tourism Product of Himachal
• Components of Tourism
• Educational Trip Report
• 10 Days Basic Leadership Development Programme (LDP)

Third Semester

• Basics of Computer Education
• Tourism Promotion
• HRD in Tourism
• Travel Agency Operations
• Hotel Operations
• Report of LDP
• One Month Event Management Training.

Forth Semester

• Electronic Data Processing
• Elementary Financial Management & Accounting
• Concepts of Tourism Packaging
• Tourism Impacts
• Global Tourism
• Event Management Report
• One Month on the job training (Summer) & Allotment of Projects

Fifth Semester

• Foreign Language
• Tourism Research – SPB
• Itinerary Preparation & Costing - CM & SPB
• Ticketing & Transportation – S.R. & S.K.
• Project Report
• 2 Months On the Job Training (Winter)
• Foreign Language

Sixth Semester

• Tourism Economics – PKG
• Trade Related Issues & Frontier Formalities – CM
• Organization Behaviour – S.K.
• Government & Tourism – S.R. & C.M.
• On the Job Training Report
• VIVA VOCE

BTA Text Books

• An introduction of F&B services- Magres and Mc Creery
• Basics of Tourism – K.K .Kamra, Mohinder Chand
• Chunawalia, Himalya Publishing House, New Delhi
• Dynamics of Modern tourism – Ratandeep Singh
• Encyclopaedia of Tourism Management – P.C. Sinha
• Hospitality & Catering – Alloser Look & Jones & Newton
• Hotel front office operations- Sudhir Andrews
• India, Lonely planet publication
• Information Technology for Travel and Tourism – Inkpen
• Introduction of hospitality- john R. Warker
• Management Principles & Practice by R. Srinivasan and S.A
• Managing HK operations- MM Kappa
• Marketing Management – Phillips Kotler
• Marketing Management by Dr. S.P. Bansal, Kalyani Publishers,Ludhiana
• Marketing Management by Philip Kotler, Prentice Hall of IndiaLtd., New Delhi
• Material from Deptt. Of Tourism
• Methodology of Research in Social Sciences by O.P. KrishnaSwami
• Principles & Practice of Management by L.M. Prasad, Sultan Chand & Sons, New Delhi
• Quantitative Methods for Management decisions by C.R. Reddy
• Research methodology in social Sciences by Sadhu Singh, Himalya Publishing, New Delhi
• Research methods in Behavioural Sciences by S.M. Mohsin, OrientLongman, Hyderabad
• Statistical Methods by S.P.Gupta, Sultan Chand & Sons, NewDelhi
• Statistics by V.K. Kapoor
• System analysis and Design – Prery Edward & Mitchell
• Tourism Development Principles & Practices – A.K. Shastri
• Tourism Dimensions – S.P. Tewari
• Tourism Marketing – S.M. Jha
• Tourism Marketing – Victor Middleton
• Travel Agency and Tourism Operations and Concepts and Principles –Jagmohan Negi
• Various travel guides on India

What to do after BTA?

Tourism is one of the most prominent and rapidly growing sectors in any country. It creates good job opportunities for students in the related fields. This industry is in huge demand for skilful managers, administrators in tourism etc.

A student who has completed Bachelor of Tourism Administration can go for higher studies option if they prefer. They can also look for jobs in related fields like:

• The Airline Industry
• Coach Companies
• Cruise Liners
• Holiday Resorts
• Tourist Attractions
• Ecotourism
• Event And Conference Management
• Large Catering Facilities
• Convention Centres
• International Sporting Events And Festivals
• Government Tourism Organisations
• Wholesale And Retail Tourism

They are also eligible for management roles in different service sectors like

• Hotels
• Motels
• Resorts
• Restaurants
• Clubs

If a person is having an entrepreneurial mind they can start their own business. In the Bachelor of Tourism Administration students will get proper training to even manage their own businesses.

Job and Career options for BTA

The tourism sector is a vide field. The scope of getting employed is very large. This sector is quite untapped. Students can find jobs in the government services as well as in the private sector.

In the government sector there are various departments like the Directorates and Departments of Tourism. This department offer jobs like Tourism Officers, Information assistants, Tourist guides etc.

Job opportunity in the private sector includes:-

• Travel Agencies
• Tour Operators
• Airlines
• Hotels
• Transport
• Cargo Companies

In the coming years there will be lot of opportunities in the tourism sector. There will be lot of tie ups of private airlines with foreign airlines. This is coming up in order to get rid of the restriction in the transportation and communication network. The result of this tie up will develop hopefully create an easy flow of tourist from the domestic and foreign equally. As a result new employment opportunity will emerge and the requirement for many qualified personnel will increase.

Personal Attributes

As to excel in the filed of tourism, there are few personnel attributes requirements. This includes;-

• Good Communication skills
• Presentation Skills
• Outgoing Nature
• Friendly Personality
• Ability To Handle People
• Verbal Fluency
• Aptitude For Languages

Another set of personnel attributes required is to have an up-to-date knowledge of accessible conveniences and services in the tourism field.

Remuneration after BTA

After a course in Bachelor of Tourism Administration one can find a job in various areas. In the initial stage one will get a salary starting from Rs.5000 to Rs 10000 per month. This will gradually increase in time and through gaining experience. After that they can expect a salary above Rs.10000 to Rs.20, 000.