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Education and Career Forum
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| 10th January 2013 11:27 PM | |
| Ravikanth2027 |
Re: What is the syllabus of MBA marketing? MBA Marketing Syllabus : Pune University Syllabus : Marketing Concepts : Approaches to marketing Study Approaches & Functional Approaches Marketing Process Functions of marketing Marketing Planning : Nature Process & Contents of Marketing Plan The Changing Marketing Economic Environment Technical Environment Political Environment Market Segmentation : Bases for market segmentation of consumer goods Industrial goods & Services Marketing Best Books : Marketing Management by Philip Kotler Marketing by Gandhi Marketing by Philip Kotler & Gary Armstrong Basic Marketing by William D.Perrault |
| 9th January 2013 11:24 PM | |
| abhishek0123 |
Re: What is the syllabus of MBA marketing? Sylabus of MBA marketing:- 1. Marketing Concepts - Approaches to Marketing - Study Approaches and Functional Approaches - Marketing Process - Functions of Marketing 2. Marketing Planning - Nature, Process and Contents of Marketing Plan - The changing marketing environment - Analyzing needs and trends in Macro Environment, Economic Environment, Technical Environment, Political Environment and Socio-cultural Environment 3. Sales Forecasting - Methods - Market Research - Scope, Obstacles in acceptance 4. Consumer Behaviour - Factors influencing buyer behaviour - Buyer decision process - Consumer Psychology - Industrial Buyer behaviour Vs. Domestic Buyer behaviour - Customer satisfactions Vs. Customer delight - Consumer value and satisfaction 5. Dealing with competition - Identification and Analysis of Competitors 6. Market segmentation - Bases for market segmentation of consumer goods, industrial goods and services - Market Targeting and positioning strategies 7. Market Evaluation and Controls - Types, process, obstacles to marketing control - Marketing Audit - Marketing Ethics Books Recommended 1. Marketing Management - Philip Kotler 2. Fundamentals of Marketing - Stanton 3. Marketing Management - V.S.Ramaswamy and S.Namakumari 4. Principles of Marketing 9th Edition - Philip Kotler and Gary Armstrong 5. Marketing - Bovee and John Thill 6. Marketing Models - Lilien & Kotler & Moorthy 7. Case Studies in Marketing - Indian context - R.Srinivas 8. Case study solutions - H.Kaushal 9. Marketing Management - Saxena 10. Marketing - Gandhi 11. Marketing - An Introduction, 5th Ed. - Philip Kotler and Gary Armstrong 12. Basic Marketing - William D. Perreault Jr. |
| 9th January 2013 09:55 PM | |
| Tarunj94 |
Re: What is the syllabus of MBA marketing? Hello friends, MBA(Mktg.) -I Semester Management Concepts MBA(Mkt.)- I Semester Business Environment MBA(Mktg.) - I Semester Managerial Economics MBA(Mktg.) - I Semester Statistical Analysis & Operations Research MBA(MKT) - I Semester Financial and Cost Accounting MBA(Mktg.)- I Semester Marketing Management MBA(Mktg.) - I Semester Financial Management MBA(Mktg.)- II Semester Accounting for Managerial Decisions MBA(Mktg.)- II Semester Sales Management MBA(Mktg.)- II Semester Agricultural and Rural Marketing MBA(Mktg.)- II Semester Marketing Research MBA(Mktg.)- II Semester Advertising Management For more details ,please save the given pdf file in you pc MBA marketing course syllabus 2012-2013 with compleate details:Attachment 127735 Thank you |
| 16th September 2012 09:30 PM | |
| shiplu |
What is the syllabus of MBA marketing? i am an mba . i want to set for net. i want to know the sylabus of marketing |
