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Education and Career Forum
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| 15th May 2013 09:24 PM | ||
| luckyss |
Re: Best books for preparing for Marketing? dear friend,,,, Best books for preparing for Marketing ---------------------------------------- 1.Marketing,by Etzel/Walker/Standtom/Pandit,(TMH publication) 2.Marketing Management by Russell S Winer. 3.Global Marketing Management - A book by Prof. Naval Bhargav. 4.International Marketing with PowerWeb by Philip R. Cateora, John Graham, Hardcover, Publisher 5.Strategic Market Management, 6Th Ed 6.Marketing Management by Russell S Winer. 7.Marketing Management, 13th edition, Philip Kotler 8.Marketing Management by B.K.Publication 9.Marketing Management by Partha S. Das (Alok Publication) 10.Marketing,by*Etzel/Walker/Standtom/Pandit,*(TMH publication)* 11.Marketing*Management-*Text*&*Cases,*Lal*(TMH publication) 12.Marketing*Management,by*Evans/Berman,*Cengage* 13.R. Saxena, “Marketing Management” Tata McGraw Hill, second Edition, 2003. 14.M. J. Etazel , B. J. Walker and W. J. Stanton, Marketing, Tata McGraw Hill, 13th Edition, 2004. 15.the Marketing Book Michael John Baker 16.A Text book of Virtual Marketing Sameer A Kulkarni 17.Advance in Technology and Innovative in Marketing Rajat Gera |
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| 9th March 2011 11:12 PM | ||
| [email protected] |
Re: Best books for preparing for Marketing? Best books for preparing for Marketing Management:- 1>Marketing Management, 13th edition, Philip Kotler 2>Marketing Management by Russell S Winer. 3>Operation Research by Kalabati 4->Marketing Aptitude - of BSC Publications check it out............ |
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| 9th March 2011 04:16 PM | ||
| salman555 |
Re: Best books for preparing for Marketing? In my opinion the best book for Marketing Management is : #Marketing Management,by Philip Kotler with latest 13th edition. #M.J.Etazel,W.J.Stanson and B.J.Walker, ( Tata McGraw Hill ). #Marketing Management by R.Saxena (Tata McGraw Hill publication) 2nd edition 2003. |
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| 9th March 2011 12:55 PM | ||
| saikiran_k |
Re: Best books for preparing for Marketing? Following are best book for marketing. 1. Marketing Management by Philip Kottler, Kevin Keller 2. Marketing Aptitude - of BSC Publications |
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| 9th March 2011 08:40 AM | ||
| Taurus47 |
Re: Best books for preparing for Marketing? hii Best books for preparing for Marketing Permission Marketing by Seth Godin The Marketing Faculty of The Kellogg School of Management by Philip Kotler and Alice Tybout But, Kotler Marketing Management book Is The Best Book For Preparing Marketing Management. International Marketing with PowerWeb by Philip R. Cateora, John Graham, Hardcover, Publisher Global Marketing (3rd Edition) by Warren J. Keegan. Marketing Management by Russell S Winer. 12Th Edition Marketing Management Book by Philip Kotler Global Marketing Management - A book by Prof. Naval Bhargav. Marketing Management, 13th edition, Philip Kotler Marketing Management by Russell S Winer. Operation Research by Kalabati (Some parts) Strategic Market Management, 6Th Ed Some local author books which cover up all the syllabus are: Marketing Management by Partha S. Das (Alok Publication) Marketing Management by B.K.Publication good luck |
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| 9th March 2011 02:01 AM | ||
| mishra245 |
Re: Best books for preparing for Marketing? CIM Marketing Course Book Kotler's principles of marketing The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott. and amny more books on MArketing. |
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| 9th March 2011 12:10 AM | ||
| deep_4 |
Re: Best books for preparing for Marketing? Marketing Books !! Quote:
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| 8th March 2011 09:54 PM | ||
| mobeshpal |
Re: Best books for preparing for Marketing? best books for marketing management 1. M. J. Etazel , B. J. Walker and W. J. Stanton, Marketing, Tata McGraw Hill, 13th Edition, 2004. 2. R. Saxena, “Marketing Management” Tata McGraw Hill, second Edition, 2003. |
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| 8th March 2011 07:48 PM | ||
| RAKESH KUMAR.N |
Re: Best books for preparing for Marketing? Best Books for Preparing Marketing Foreign Authors -->Essential Guide to Marketing Planning Marian Burk Wood  -->Global Marketing Svend Hollensen  -->Communication for Business Shirley Taylor  -->The Marketing Book Michael John Baker Indian Author -->A Practical Approach to Marketing Management Kujnish -->A Text book of Virtual Marketing Sameer A Kulkarni -->Advance in Technology and Innovative in Marketing Rajat Gera -->What is Marketing Alvin J.Silk This are the Important Collect, if you are looking out for more Books, I have Uploaded the more then 50 books with Details,If contain from the Basic to the Advanced Collection All the Best |
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| 8th March 2011 06:05 PM | ||
| asishkumar |
Re: Best books for preparing for Marketing? Quote:
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| 8th March 2011 05:43 PM | ||
| agarwalnikita |
Re: Best books for preparing for Marketing? 1. Marketing Secrets of a Mail Order Maverick : Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Brand by Joseph Sugarman 2. The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques (Ultimate Sales Letter) by Dan S. Kennedy 3. Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade. by Joseph Sugarman 4. Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman 5. Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records by Eugene Schwartz 6. Tested Advertising Methods (Prentice Hall Business Classics) by John Caples 7. Ogilvy on Advertising by David Ogilvy 8. My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) by Claude C. Hopkins 9. How I Made $1,000,000 in Mail Order-and You Can Too! by E. Joseph Cossman 10. Magic Words That Bring You Riches by Ted Nicholas |
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| 8th March 2011 05:34 PM | ||
| Arsalaan |
Re: Best books for preparing for Marketing? Phillip kotlers book on marketing is the best that there is ... i have read some portions of the Books it is really amazing, the language is also very simple and written for a learners point of view if you wnat an Indian Writers book Global Marketing Management - A book by Prof. Naval Bhargav. |
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| 8th March 2011 05:29 PM | ||
| foreturner |
Re: Best books for preparing for Marketing? Well i'll suggest the one and only book which is considered the BIBLE of Marketing MARKETING MANAGEMENT... PHILIP KOTLER follow this book and you wont need to look anywhere else. |
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| 8th March 2011 04:46 PM | ||
| bapun1989 |
Re: Best books for preparing for Marketing? Some of the best books to prepare for marketing management are : 1. M. J. Etazel , B. J. Walker and W. J. Stanton, Marketing, Tata McGraw Hill, 13th Edition, 2004. 2.R. Saxena, “Marketing Management” Tata McGraw Hill, second Edition, 2003. 3.Marketing*Management,by*Kotler,*Keler,*Koshi,*Jh a,*(Pearson publication)* 4. Marketing*Management,by*Ramaswamy,*Namakumar,(*McM illan*publication) 5. Marketing,by*Etzel/Walker/Standtom/Pandit,*(TMH publication)* 6. Marketing*Management,by*Evans/Berman,*Cengage* 7. Marketing*Management,*by Govind*Rajan,*(PHI*publication) 8. Marketing*Management‐*Text*&*Cases,*Kazmi (*Excel)* 9. Marketing*Management-*Text*&*Cases,*Lal*(TMH publication) |
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| 8th March 2011 04:08 PM | ||
| [email protected] |
Re: Best books for preparing for Marketing? Marketing text books for students CIM Marketing Course Book - Written for students studying the CIM professional marketing qualifications. This gives a structured approach to marketing which is less academic than those for university courses. View the most popular CIM / Chartered Institute of marketing course books. Kotler's principles of marketing - the classic textbook on marketing by marketing Guru, Professor Philip Kotler, this is the text book I turn to when I want to brush up on a marketing concept. Used by students throughout the world, this is the European edition. |
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| 8th March 2011 03:36 PM | ||
| santoshku.pandit |
Re: Best books for preparing for Marketing? Best books for preparing for Marketing Management:- 1>Marketing Management, 13th edition, Philip Kotler 2>Marketing Management by Russell S Winer. 3>Operation Research by Kalabati (Some parts) 4>Strategic Market Management, 6Th Ed Some local author books which cover up all the syllabus are: 1> Marketing Management by Partha S. Das (Alok Publication) 2> Marketing Management by B.K.Publication The internet library for Marketing Managemrnt:- http://www.businessbookmall.com/Mark...%20Library.htm 13th edition, Philip Kotler :- http://knol.google.com/k/marketing-m...on-and-review# |
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| 8th March 2011 03:13 PM | ||
| rahul k |
Re: Best books for preparing for Marketing? Best books for preparing for Marketing? Permission Marketing by Seth Godin The Marketing Faculty of The Kellogg School of Management by Philip Kotler and Alice Tybout But, Kotler Marketing Management book Is The Best Book For Preparing Marketing Management. - International Marketing with PowerWeb by Philip R. Cateora, John Graham, Hardcover, Publisher - Global Marketing (3rd Edition) by Warren J. Keegan. - Marketing Management by Russell S Winer. - 12Th Edition Marketing Management Book by Philip Kotler - Global Marketing Management - A book by Prof. Naval Bhargav. |
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| 8th March 2011 08:42 AM | ||
| lakshmiharathi.kota |
Re: Best books for preparing for Marketing? 1.Phillip Kotler,"Marketing Management",11/e Pearson Publishers 2007 2.Adrain Palmer,"Introduction to Marketing Theory and Practice",Oxford University Press,2007 3.Kerin,Hartley & Rudelius,"Marleting-The Core",McGraw-Hill, Irwin,2007 |
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| 7th March 2011 10:53 PM | ||
| asishkumar |
Re: Best books for preparing for Marketing? Quote:
This book provides lot of examples relating to indian market starting from FMCG companies to auto sectors. I am sure that you will like it. |
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| 7th March 2011 04:24 PM | ||
| ac1989 |
Re: Best books for preparing for Marketing? I think the following books will be helpful for you 1.Marketing Management,13ed (a South Asian Perspective)by Philip Kotler, Abraham Koshy, Mithileswar Jha, Kevin Lane Keller ...Price:Rs. 559 Discount: Rs. 140 2.Marketing Research: Text And Cases, 3/eby Nargundkar, Rajendra Price: Rs. 350 3.Marketing Research : An Applied Orientationby Naresh K. Malhotra, Satyabhushan Dash Price: Rs. 575 ) |
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| 7th March 2011 01:32 PM | ||
| sankarnarayana |
Best books for preparing for Marketing? which book is best for preparing marketing |
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