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i am an mba . i want to set for net. i want to know the sylabus of marketing

Hello friends,

MBA(Mktg.) -I Semester
Management Concepts

MBA(Mkt.)- I Semester
Business Environment

MBA(Mktg.) - I Semester
Managerial Economics

MBA(Mktg.) - I Semester
Statistical Analysis & Operations Research

MBA(MKT) - I Semester
Financial and Cost Accounting

MBA(Mktg.)- I Semester
Marketing Management

MBA(Mktg.) - I Semester
Financial Management

MBA(Mktg.)- II Semester
Accounting for Managerial Decisions

MBA(Mktg.)- II Semester
Sales Management

MBA(Mktg.)- II Semester
Agricultural and Rural Marketing

MBA(Mktg.)- II Semester
Marketing Research

MBA(Mktg.)- II Semester
Advertising Management

For more details ,please save the given pdf file in you pc

MBA marketing course syllabus 2012-2013 with compleate details:MBA marketing 2013 syllabus.pdf

Thank you

Sylabus of MBA marketing:-


1. Marketing Concepts - Approaches to Marketing - Study Approaches and Functional Approaches - Marketing Process - Functions of Marketing

2. Marketing Planning - Nature, Process and Contents of Marketing Plan - The changing marketing environment - Analyzing needs and trends in Macro Environment, Economic Environment, Technical Environment, Political Environment and Socio-cultural Environment

3. Sales Forecasting - Methods - Market Research - Scope, Obstacles in acceptance

4. Consumer Behaviour - Factors influencing buyer behaviour - Buyer decision process - Consumer Psychology - Industrial Buyer behaviour Vs. Domestic Buyer behaviour - Customer satisfactions Vs. Customer delight - Consumer value and satisfaction

5. Dealing with competition - Identification and Analysis of Competitors

6. Market segmentation - Bases for market segmentation of consumer goods, industrial goods and services - Market Targeting and positioning strategies

7. Market Evaluation and Controls - Types, process, obstacles to marketing control - Marketing Audit - Marketing Ethics

Books Recommended

1. Marketing Management - Philip Kotler
2. Fundamentals of Marketing - Stanton
3. Marketing Management - V.S.Ramaswamy and S.Namakumari
4. Principles of Marketing 9th Edition - Philip Kotler and Gary Armstrong
5. Marketing - Bovee and John Thill
6. Marketing Models - Lilien & Kotler & Moorthy
7. Case Studies in Marketing - Indian context - R.Srinivas
8. Case study solutions - H.Kaushal
9. Marketing Management - Saxena
10. Marketing - Gandhi
11. Marketing - An Introduction, 5th Ed. - Philip Kotler and Gary Armstrong
12. Basic Marketing - William D. Perreault Jr.

MBA Marketing Syllabus :

Pune University Syllabus :

Marketing Concepts :

Approaches to marketing

Study Approaches & Functional Approaches

Marketing Process

Functions of marketing

Marketing Planning :

Nature

Process & Contents of Marketing Plan

The Changing Marketing

Economic Environment

Technical Environment

Political Environment

Market Segmentation :

Bases for market segmentation of consumer goods

Industrial goods & Services

Marketing

Best Books :

Marketing Management by Philip Kotler

Marketing by Gandhi

Marketing by Philip Kotler & Gary Armstrong

Basic Marketing by William D.Perrault