Master of Advertising is a very important degree in the corporate world now. It has changed the way we look at Advertising and its benefits. In the corporate world, Advertising is seen as a key tool in promoting a company, its products and of course driving the business development and sales figures for that company.

It is a program which focuses on the execution, transmission, creation and evaluation of messages in various different types of media. It has the function to promote services, products, brands and ideas. It prepares individuals to work as managers and Advertising assistants. It includes theory from

• Marketing strategy
• Production methods
• Media management
• Principles of business management
• Technical skills
• Advertising theory
• Campaign methods and techniques

Eligibility for doing Master’s in Advertising

The minimum eligibility criterion is a Bachelor’s degree in Marketing Management or allied fields. The degree should be from a recognized institute or college. The qualifying marks should not be less than 50%. But this criterion varies from university to university. Some institutes don’t have the minimum marks criteria.

List of institutes offering Master’s in Advertising course

• Manorama School of Communication, Kottayam
• Xavier Institute of Communication, Mumbai
• Indian Institute of Journalism and New Media, Bangalore
• Indian Institute of Mass Communication, New Delhi
• Mudra Institute of Communications, Ahmedabad
• Symbiosis Institute of Mass Communication, Pune

Scope after doing Master’s in Advertising and its advantages to the corporate world

After doing Master’s in Advertising, one can get good job opportunities in India as well as abroad. Nowadays even small companies have taken to Advertising. Because of this the scope of Advertising has increased. The corporate world requires more and more of Advertising graduates. In successful businesses, Advertising plays an important role. Although it doesn’t include selling or business development, but it plays a critical role in enhancing the sales figures. It also creates awareness among people, for a particular brand. When people recognize the brands after seeing the advertisement in print media, the brand value of a product increases. In simple words, Advertising increases the revenues or profits for the companies’ concerned. So, we can see that Advertising has many advantages to the corporate world.

There are two types of Advertising. The first is Electronic media and the second one is Non-electronic media. The Electronic media includes television and Internet. Non-electronic media involves journals, books, magazines, pamphlets and Newspapers.

So, we can conclude that Master’s in Advertising is an excellent course to be pursued and it brings immense benefits to the corporate world.