Education and Career Forum

Hello everyone, can anyone of you let me know about the syllabus of the Diploma in Sales and Marketing Management course which is available in All India Institute of Management Studies Chennai? I am planning to pursue this Diploma course in this institute. Kindly tell me about the syllabus of this course. Thank you!

Course syllabus of Diploma in Sales and Marketing Management in All India Institute of Management Studies Chennai are as follows:-

Semester I-
Digital Marketing
Market Segmentation, Market Targeting and Market Positioning
The Nature and Culture of Markets
Basic Processes of Sales, Marketing and Marketing Managements
Market Research and Study of Market Potentials
Analysis Techniques for Market Competition Study

Semester II-
Brand Management
Demo Sessions, Assignments for Each Section and Practical Spells
Monitor and Control schemes of Market Plans
Strategic Marketing- Development and Management
Consumer Behaviour and Buying Trends of the Market
Sales and Marketing- Basic Functions, Characteristics, and Roles in the Market