#1  
11th May 2012, 08:15 PM
satya1223
 
Join Date: May 2012
Posts: 1

Marketing management objective type questions?


dear sir/madam
i wants marketing management objective type question.
regards
satya





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  #2  
2nd February 2014, 12:20 PM
naveen1221
Senior Member
 
Join Date: Mar 2012
Posts: 194
Default Re: Marketing management objective type questions?

Hello Friend !!

Marketing Management:

Firstly Marketing is the art of trade, selling, purchasing and advertising.

Also Marketing is to get the right goods and services and deliver to the right people at the right places at the right time at the right price.

The right communication and promotion also plays an important role in Marketing.

And the 'Marketing Management' is the study of the new techniques in the marketing arena.

These techniques involve the influencing of level, timing, and composition of customer satisfaction that is accepted at the definition of the term.

And the most common Objective Type Questions of Marketing Management include :

1. Which of the following is central to any definition of marketing?

2. Introducing new products to existing markets is an example of?

3. When a company acquires a supplier through an acquisition strategy, this is referred to as:

4. When backed by buying power, wants become .

5. Selecting which segments of a population of customers to serve is called

6. Which of the following reflects the marketing concept philosophy?

7. Which of the following is the term for customers who make repeat purchases and tell others

about their positive experiences with a product or service?

8. Greater consumer control means that companies must rely more on marketing by ? than by?

9. Most companies today enter a new market by serving a , and if this proves successful, they?

10. An increasingly large number of firms are changing their organizational focus from to?

11. Which of the following is NOT a marketing objective?

12. What is price skimming?

13. Setting a price below that of the competition is called:

14. A profit calculated by adding a percentage to the costs of production is called:

15. A profit calculated on the basis of a percentage of the selling price is called:

16. Calculating prices on the basis of what the market will pay is called:

17. Ending prices with 99p is called:

18. Bundle pricing is:

19. Advertising used in the early stages of the PLC is called:

20. What is institutional advertising?

21. What is copywriting?

22. What is reach?

23. Selling warm coats to Icelanders is an example of?

24. Selling vodka to Icelanders is an example of?

25. Selling fishing equipment to Icelanders is an example of?

Also follow the attachment for more questions.

Thank you!
Attached Files
File Type: pdf Marketing Management Objective Qs.pdf(129.4 KB, 12069 views)
Do you have any question? or have anything to say?



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Source of study material for doing MBA with specialization in Marketing? How to start preparing for it? Is the exam completely objective type or will there be any subjective questions as well? 1 3rd August 2011 11:43 PM



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