Education and Career Forum

Can I know about the syllabus of MBA(Communication Management) course which is available in Symbiosis Institute of Media and Communication Pune? I am interested to do this course in this college. Please provide me the course pattern as soon as possible. Thank you!

The course syllabus of MBA(Communication Management) in Symbiosis Institute of Media and Communication Pune is given below.

FIRST SEMESTER

=> Business Statistics

=> Advanced Business Communication

=> Marketing Management

=> Management Perspective in Media and Communication Businesses

=> Managerial Economics

=> Media and Communication Industry Overview

=> Communication Theories and Culture

=> Research Methodology

=> Organizational Behaviour

SECOND SEMESTER

=> Brand Equity Management

=> Content Creation Marketing

=> Integrated Marketing Communication Planning

=> Marketing Research

=> Consumer Behaviour and Insights

=> Digital Ecosystem

=> Introduction to Syndicated Database and Analysis with Workshop

=> Sales Management

=> Social Responsibility Project

THIRD SEMESTER

=> Service Process Management for Agency Businesses

=> Digital Communication Solutions

=> Rural Marketing

=> Sports and Entertainment Marketing

=> Project II

FOURTH SEMESTER

=> Corporate Citizenship

=> Retail Marketing Communications

=> Project III

=> Brand Valuation and Return on Marketing Investments (ROMI)

=> Social Entrepreneurship

=> Business Model for Digital Future

=> Dissertation

The duration of Master of Business Administration(Communications Management) would be of 2 years which is further divided in to 4 semester each of 6 months duration.

The course structure of Master of Business Administration(Communications Management) is given below:-

YEAR I:-

:-Communication values behavior
:-Managing communication
:-Strategic corporate communication
:-Communicating corporate change

Year II:-

:-Uses of communication research
:-Integrated marketing communication strategies
:-Global marketing communication
:-Communication research

You can visit the website https://www.simc.edu for more information.

MBA in Communication Management is a 2 year duration course and is divided into 4 semesters. This course is about Systematic planning, implementing and monitoring. The detailed syllabus is given below.

Semester I

Business Statistics
Advanced Business Communication
Marketing Management
Management Perspective in Media and Communication Business
Managerial Economics
Media and Communication industry Overview
Communication Theories and Culture
Research Methodology
Organizational Behaviour
Digital Marketing
Project I
Integrated Disaster Management

Semester II

Brand Equity Management
Content Creation Marketing
Integrated Marketing Communication Planning
Marketing Research
Consumer Behaviour and Insights
Digital Ecosystem
Introduction to Syndicated Database and Analysis with Workshop
Sales Management
Social Responsibility Project

Semester III

Service Process Management
Digital Communication Solutions
Rural Marketing
Sports and Entertainment Marketing
Project II

Semester IV

Corporate Citizenship
Retail Marketing Communications
Project III
Brand Valuation and Return on Marketing Investments (ROMI)
Social Entrepreneurship
Business Model for Digital Future
Dissertation