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23rd February 2012, 07:43 AM
neeraj_m
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Alagappa University Distance Education-BBM Degree - First Year Business Communication Exam - Download Previous Year's Question Papers


Alagappa University Distance Education-BBM Degree Exam-First Year Business Communication Papers is for people who need a business management degree in correspondence and need to get the hang of a business world. Communication is vital or else it will be tough to know the importance of communication in the world of business. One must be aware of email and memo writing in order to do well in the subject. The paper is of 100 marks and needs hours for completion. It’s important that you choose 5 from part A and answer each 8 mark question to get 40 marks. Then you may choose 4 more 15 mark questions. It’s true that business life is futile without communication business. Here you are taught the art of writing Business letters, Emails, Resume writing, Memo writing and such other related things. You will also be taught how to communicate with various persons, what should be your approach, your body language and all. Below are attached some of the previous year's question papers. For more details and information visit: http://entrance-exam.net/alagappa-un...cation-papers/


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  #2  
23rd February 2012, 04:08 PM
Ravikanth2027
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Default Re: Alagappa University Distance Education-BBM Degree - First Year Business Communication Exam - Download Previous Year's Question Papers

B.B.M degree examination , may 2010
marketing of banking services

Time : 3hours
marks : 100
Part A
Each answer not to exceed 1 page
1. what is marketing ? Distinguish it from selling
2. Write short notes on social marketing
3. Explain the six ps of marketing
4. State the objectives of marketing
5. What are the factors affecting price of a product ?
7. What are the marketing strategies adopted by the bankers ?
8. Define direct marketing

Part B (4*15 =60 marks)

Answer any four questions
Each answer not to exceed 3 pages

9. State the significance of marketing
10. Describe the criteria for market segmentation
11. Why is marketing relevant to indian banks ? Elucidate
12. Explain the pricing strategies adopted by a bank
13. Enumerate the promotional measures of banks in india
14. Explain the training methods meant for bank employees
15. Discuss the stages in the new product development
Attached Files
File Type: pdf UG - Dec.11.pdf(171.4 KB, 385 views)




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24th February 2012, 01:20 PM
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Default Re: Alagappa University Distance Education-BBM Degree - First Year Business Communication Exam - Download Previous Year's Question Papers

I want Fellowship,November-2011 Human Resource Management question paper.
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18th April 2012, 11:26 AM
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Default Re: Alagappa University Distance Education-BBM Degree - First Year Business Communication Exam - Download Previous Year's Question Papers

alagappa university busioness orginisation question paper in 2011 dec
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26th September 2012, 01:32 PM
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Default Re: Alagappa University Distance Education-BBM Degree - First Year Business Communication Exam - Download Previous Year's Question Papers

hai sir i want bussness comunication bbm second year book pdf file sri kishnadevaraya universtey
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