Education and Career Forum

Hi everyone, I am planning to do BA(Marketing Management & Retail Business) course in DAV Centenary College Faridabad. I would like to know about the syllabus of this course offering in this college. Can anyone of you kindly tell me about the syllabus?

The course syllabus of Bachelor of Arts(Marketing Management & Retail Business) in DAV Centenary College Faridabad is given below:-

Year I:-

:-Indian Business Environment
:-Cost Accounting
:-Communication Skills and Personality Development
:-Elements of HRM
:-Micro Economic Analysis
:-Macro-economic Analysis
:-Business Accounting
:-Principles of Marketing
:-Principles and Practice of Management
:-Business Analysis
:-Principles and Practice of Management
:-IT in Business Operations
:-Business Mathematics


Year II:-

:-International Business Environment
:-Supply Chain and Logistics Management
:-Product and Operations Management
:-Foreign Exchange Operations
:-International Economics
:-International Business in Service Sector
:-International Marketing
:-International Agri-business
:-Management Accounting
:-Business Taxation
:-E Commerce
:-Business Exposure

Year III:-

:-Business Ethics
:-Export Import procedure
:-Business Law
:-International Business Law
:-International Relations
:-Study of Global Economics
:-International Banking and Finance
:-International Project Management
:-Business Reporting and Analysis
:-Foreign Language Paper

You can visit the website http://davccfbd.com/ for more information.

Course syllabus of BA (Marketing Management & Retail Business) in DAV Centenary College, Faridabad are as mentioned below:-
Year 1 -
Financial Decision Making
Business Communications and Creativity
An Introduction to Entrepreneurship and Enterprise
Understanding Organisations
Principles of Marketing
Marketing Information and Decision Making

Year 2 -
Understanding Behaviour in Organisations
Customer Insight
Business Law
Marketing Communications
Retail Business

Year 3 -
Strategic Marketing Management
Retail Management Project
Retail Marketing
Retail Performance