Education and Career Forum

Which book to refer for PhD entrance exam in marketing

Some of the books are

Marketing management by Etzel

Marketing management by Saxena Rajan

Marketing management
A South Asian perspective by Kotler

Marketing management
Global perspective by Ramasvami , VS and Namakumari

Principles of Marketing by Louis E
Boone and David L.Kurtz

List of Books:-

Marketing Management by Etzel, M., Walker, B., Stanton, W. and Pandit

Marketing Management by Saxena, Rajan.

Marketing Management: A South Asian Perspective by Kotler,P., Keller, K.L. Koshy, A. and Jha, M.

Marketing Management: Global Perspective by Ramaswamy, V.S and Namakumari.

Marketing Planning, Implementation and Control by Pride, William, M., and O.C. Ferrell

Which book to refer for PhD entrance exam in Marketing.

1. Guide To P.H.D Entrance Examination. by Bhavna Sharma.

2. Research Methodology - For Ph.D. Course Work. by Ranjit Singh.

3. Research Methodology : Methods And Techniques (Multi Colour Edition) by C.R. Kothari.