#1
14th January 2023, 09:03 PM
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Syllabus for Marketing management NET entrance exam
I have done MBA in marketing management and i want to do PhD. I want to know about the syllabus of NET enterance exam.
How should i prepare? |
#2
15th January 2023, 08:40 PM
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Syllabus for Marketing management NET entrance exam.
Data Collection & Questionnaire Design Sampling: Concept, Process, and Techniques. Hypothesis Testing: Procedure; T, Z, F, Chi-square tests Correlation and Regression Analysis. Operations Management: Role and Scope. Information Technology: Use of Computers in Management Applications; MIS, DSS. |
#3
18th January 2023, 04:38 PM
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The syllabus includes topics like
Marketing concept and Approaches Marketing channel Marketing mix Strategic marketing planning Market segmentation Targeting and positioning Product mix decisions New product development Factors affecting price determination Pricing policies and strategies Role of promotion in marketing Consumer behaviour Consumer buying decisions Direct Marketing Rural marketing CRM Logistics management etc |
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