Education and Career Forum

I have done MBA in marketing management and i want to do PhD. I want to know about the syllabus of NET enterance exam.
How should i prepare?

Syllabus for Marketing management NET entrance exam.

Data Collection & Questionnaire Design Sampling: Concept, Process, and Techniques. Hypothesis Testing: Procedure; T, Z, F, Chi-square tests Correlation and Regression Analysis. Operations Management: Role and Scope. Information Technology: Use of Computers in Management Applications; MIS, DSS.

The syllabus includes topics like

Marketing concept and Approaches
Marketing channel
Marketing mix
Strategic marketing planning
Market segmentation
Targeting and positioning
Product mix decisions
New product development
Factors affecting price determination
Pricing policies and strategies
Role of promotion in marketing
Consumer behaviour
Consumer buying decisions
Direct Marketing
Rural marketing
CRM Logistics management etc

Here I have attached the PDF File below.