Education and Career Forum

Hello everyone, can anyone of you let me know about the syllabus of MA(Advertising and Marketing Management)? I would also like to know about the fee expenses of this course so that I can apply in Amity University Noida.

The course syllabus of Master of Arts (Advertising and Marketing Management) at Amity University Noida is given below:-

Semester I:-
:-Mass Communication Theory & Practice [Core Courses]
:-Visualization & Media Design [Core Courses]
:-Advanced Communication [Communication Skills]
:-Self Development and Interpersonal Skills [Behavioural Science]
:-Foreign Business Language
:-Minor Project [Non Teaching Credit Courses]
:-Advertising Concepts and Practices [Core Courses]
:-Marketing Management [Core Courses]
:-Open Elective Courses
:-Outdoor Activity Based Courses

Semester II:-

:-International Management Practices [SAP Courses (Optional)]
:-Managing Cultures [SAP Courses (Optional)]
:-Trends, Management & Environment of Commercial Research [SAP Courses (Optional)]
:-Foreign Business Language
:-Advertising Laws and Ethics [Core Courses]
:-Advertising Planning and Strategy [Core Courses]
:-Advertising Research [Core Courses]
:-Client Servicing and Account Planning [Core Courses]
:-Industrial Marketing [Core Courses]
:-Media Design and Production [Core Courses]
:-Media Planning and Buying [Core Courses]
:-Country Report [SAP Courses (Optional)]
:-Open Elective Courses
:-Outdoor Activity Based Courses

Semester III:-

Corporate Communication
Customer Relationship Management
Event Planning and Strategy
International Retail Management
Rural Marketing [Specialisation Elective Courses]
Internship [Non Teaching Credit Courses]
Minor Project [Mandatory Courses]
Creativity in Advertising [Core Courses]
International Strategic Marketing [Core Courses]
Country Report [SAP Courses (Optional)]
Entrepreneurship Development and Venture Creation – A Global Perspective
Research Methods and Professional Writing in Global Environment

Semester IV:-

:-Direct Marketing [Specialisation Elective Courses]
:-Global Marketing Communication [Specialisation Elective Courses]
:-Print Media Marketing and Circulation [Specialisation Elective Courses]
:-Sales Management [Specialisation Elective Courses]
:-Dissertation [Non Teaching Credit Courses]
:-Digital Marketing [Core Courses]
:-Marketing of Services [Core Courses]
:-Foreign Business Language
:-Open Elective

The fee expenses of Master of Arts (Advertising and Marketing Management) at Amity University Noida would be Rs.1,15,000.