The integrated Marketing Communications holds the innovative ideas of that need to apply for the marketing system. In order to know the proper concept behind the sales and marketing one cannot complete the task of marketing.

Importance of the subject:

The subjective difference of all the advertising and public relations papers are systematically important for all the students. Just like the other papers, Integrated Marketing Communications papers mainly provide the general knowledge about the strategies of marketing and the concept that works to sale the products.

Paper pattern:

The paper pattern of the Madurai Kamaraj University M.A. in Advertising and Public Relations-Integrated marketing Communications Papers are not tricky it simply holds three sections. All the three sections contain different number of questions of different scores. Each and every candidates need to understand the paper format. Only five questions need to answer from first section out of eight questions. Next to the first section holds the same number of mandatory questions that all the students need to answer and only two questions need to answer from the last sections.

Frequently asked questions:

The most number of questions are revised but few questions that can draw the attention because these questions are frequently asked in the examination are description about contents, direct marketing data base and integrative creative strategies etc Students need to answer all the mandatory questions that are asked in the examination.

Marks and time:

M.A. in Advertising and Public Relations-Integrated marketing Communications Papers which is under the Madurai Kamraj University is of 75 marks and the maximum duration that an individual get to answer the entire question is three hours.

Books recommended:

Integrated Marketing Communication by Robyn Blakeman

Integrated Marketing Communication by Philip Kotler