Madurai Kamaraj University M.A. in Advertising and Public Relations-Advertising Campaigns Papers

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The subject of Advertising Campaigns is a main subject in the course of M.A. Also, the course of Advertising and public relations is important as it covers lots of important areas of public administration, political economy, administrative bodies and notices to mass.

Importance of paper:

The paper is responsible to obtain lots of job opportunities in the media and communication sector. The paper also gives a chance to student to express their self in form of advertising. Any organization who wants to have attention of mass by inexpensive ways than it is the best way.

Paper Pattern:

Paper of Advertising Campaigns is divided into 3 sections as Section A and Section B and Section C. Section A contains only short answer type questions and each question in the section is of equal marks. Section B contains 7 questions from which you have to answer 5. Section C is of 2 questions which are further divided into sub-questions of equal marks.

Some Frequently asked questions:

Some of the questions are such as specialty of financial advertisement, Origin and growth of Indian Principles & Practices of Management, advertisement copy and its typical structure and its usage, Media, Applied Knowledge, and Computer DTP and Multi Media etc., Principles and Practices of Public Relations, Basic Computer Applications, Tools and Techniques of Communication Language & Communication and Translation, Introduction to Advertising , emotional appeals in advertisement and the process of their exploitations etc.

Time and marks:

Total marks allotted to the paper are 75 which has to be completed within the stipulated time duration which is 3 hours.

Recommended books:

Advertising campaigns, TMH Publications

Advertising skills, S Vijay

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