Education and Career Forum

Hi everyone, I want to know the course syllabus of BBA(Auto Retailing) course which is available in UPES Dehradun. Please let me know about the pattern of this course as soon as possible. Thank you!

The course syllabus of Bachelor of Business Administration(Auto Retailing in

University of Petroleum and Energy Studies(UPES Dehradun) is given below:-


Semester I:-

=)Introduction to Management & Leadership (Online)
=)Business Economics I
=)Business Mathematics
=)Business Accounting
=)Business Computing
=)Business Communication I
=)Human Values & Ethics




Semester II:-


=)Business Economics II
=)Business Statistics
=)Financial Management
=)Business Communication II
=)Marketing Management
=)Design Thinking
=)Corporate Social Responsibility




Semester III:-


=)Organizational Behavior
=)Operations & Materials Management
=)Consumer Behavior & Market Research
=)Introduction to Automotive Industry
=)Open Elective
=)Advance Skillset Development
=)Venture Ideation




Semester IV:-


=)Human Resource Management
=)Marketing of Services
=)Research Methodology & Report Writing
=)Customer Relationship Management
=)Industrial Visit
=)Open Elective
=)Executive Communication




Semester V:-


=)Business Policy & Strategy
=)Brand Management
=)Sales & Distribution Mgmt
=)Summer Internship
=)Dissertation
=)Executive Communication Pro


Semester VI:-


=)Total Quality Management
=)Dissertation

=)Program Elective
=)Environmental Studies




You can check the website https://www.upes.ac.in/course/bba-auto-marketing for more details.