Education and Career Forum

Dear friends, I am going to apply for PhD program in Marketing in Amity University-Mumbai. I would like to know about the course structure of this PhD program. Kindly tell me about the course duration also. Waiting for your response!

Course structure and duration of PhD (Marketing) in Amity University- Mumbai:

Semester - 1

Major Subject

1) Marketing Models

2) Marketing Theory

3) Theories in consumer behaviour

4) Advances in retail management

Minor Subject

1) Research methodology

Semester - 2

Major Subject

1) Brand and Product Management

2) Reading Seminar in Advertising Management

3) Supply chain Management

4) Marketing and Public Policy

Minor Subject

1) Statistics

Duration of the course is 3 years.