Introduction to communications is a very good subject which gives a chance to the graduate students to learn the basic knowledge of communication skills. It is a good opportunity to learn the steps in the master’s degree as in the job sector it will help the candidates to secure their jobs.

Importance of the paper:

Paper of Introduction to communications give candidates a chance to learn the basic skills required to succeed in advertising industry and public sector jobs. Students perusing their higher degree in this field will require the basic skills in the communication.

Paper Pattern:

Paper of Introduction to Communications is a subjective paper. It contains 18 questions in it and these questions are divided into 3 sections. Section A is of paragraph type answers, there are 8 questions from which 5 are to be solved. Section B is of long answer type questions, there are 8 questions from which 5 are to be solved, it is needed to be answered in 1 page. Section C is of 2 very long answer type questions from which 1 is to be solved. Each question in each section is of equal marks.

Frequently asked questions:

Questions asked in the paper are such as internal communication, Shareholder characters, role of listening skill in communication, Basics of good distributor, Graphic communication, importance of forming of public opinion, objectives of distributor, group personal communication, consumer relations programmes, responsibility of consumer relations, fundamentals of shareholder communications, meaning of public opinion etc.

Marks and time:

There are total of 75 marks to be scored and time given to solve the paper is 3 hours only.

Recommended Books:

• Introduction to Communications by Bharti publications
• Communications Skills by AnandBharti