#1
6th June 2011, 08:46 PM
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Syllabus for MBA Marketing and HR for NET exam?
hi, i completed my MBA in marketing and hr before that i completed b.com ( corporate secretaryship). plz tell me the syllabus for my net exam preparation
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#2
7th June 2011, 07:43 PM
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Dear Friend
There are two management papers in NET examination. First one includes Business Admn. Mgt./Marketing/ Marketing Mgt./Industrial Relations and Personnel Mgt./ Personnel Mgt./Financial Mgt./Co-operative Management. The other one includes Labour Welfare/Personnel Management/Industrial Relations/ Labour and Social Welfare/Human Resource Management. As you have mentioned that you have completed MBA in Marketing and HR so I am attaching syllabus of both the papers. You can apply for NET with that paper which is major one of your course. Like if your major is Marketing then you should apply for the former otherwise later. |
#3
7th June 2011, 08:08 PM
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syllabus for this exam is given and uploaded below you can see by clicking on link.
fo more detail visit http://www.winentrance.com/ugc_national_eligibility_test_net/ugc-net-management-syllabus.html |
#4
7th June 2011, 08:20 PM
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HI Friend
There are two management papers in NET examination. First one includes Business Admn. Mgt./Marketing/ Marketing Mgt./Industrial Relations and Personnel Mgt./ Personnel Mgt./Financial Mgt./Co-operative Management. The other one includes Labour Welfare/Personnel Management/Industrial Relations/ Labour and Social Welfare/Human Resource Management. As you have mentioned that you have completed MBA in Marketing and HR so I am attaching syllabus Site of both the papers. You can apply for NET with that paper which is major one of your course. Like if your major is Marketing then you should apply for the former otherwise later. (www.entrance-exam.net)-NET Labor welfare, HR Syllabus.pdf. (www.entrance-exam.net)-NET Management Syllabus.pdf best of luck. |
#17
12th January 2013, 08:19 PM
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Syllabus of MBA marketing:-
1. Marketing Concepts - Approaches to Marketing - Study Approaches and Functional Approaches - Marketing Process - Functions of Marketing 2. Marketing Planning - Nature, Process and Contents of Marketing Plan - The changing marketing environment - Analyzing needs and trends in Macro Environment, Economic Environment, Technical Environment, Political Environment and Socio-cultural Environment 3. Sales Forecasting - Methods - Market Research - Scope, Obstacles in acceptance 4. Consumer Behaviour - Factors influencing buyer behaviour - Buyer decision process - Consumer Psychology - Industrial Buyer behaviour Vs. Domestic Buyer behaviour - Customer satisfactions Vs. Customer delight - Consumer value and satisfaction 5. Dealing with competition - Identification and Analysis of Competitors 6. Market segmentation - Bases for market segmentation of consumer goods, industrial goods and services - Market Targeting and positioning strategies 7. Market Evaluation and Controls - Types, process, obstacles to marketing control - Marketing Audit - Marketing Ethics Books Recommended 1. Marketing Management - Philip Kotler 2. Fundamentals of Marketing - Stanton 3. Marketing Management - V.S.Ramaswamy and S.Namakumari 4. Principles of Marketing 9th Edition - Philip Kotler and Gary Armstrong 5. Marketing - Bovee and John Thill 6. Marketing Models - Lilien & Kotler & Moorthy 7. Case Studies in Marketing - Indian context - R.Srinivas 8. Case study solutions - H.Kaushal 9. Marketing Management - Saxena 10. Marketing - Gandhi 11. Marketing - An Introduction, 5th Ed. - Philip Kotler and Gary Armstrong 12. Basic Marketing - William D. Perreault Jr. |
#18
14th March 2013, 01:46 PM
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I have completed my mba with hr specialization. plz sir can u provide me the hr syllabus for net exam. plz send in my email id
[email protected] |
#19
14th March 2013, 01:49 PM
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I have completed my mba with HR specialization . Sir plz provide me the HR syllabus for net exam at my email id
[email protected] |
#20
4th May 2013, 06:18 PM
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i have completed my mba with HR specialization . Sir plz provide me the HR syllabus for net exam at my email [email protected]
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#25
15th March 2019, 04:58 PM
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I have completed graduation in BA with 52% and post grad. In MBA (major in hr and minor in marketing ) with 57% so am i eligible for ugc net exam june 2019 and if yes so in which subject should i give the exam management or HRM or i can choose either of between the 2 subjects as per my interest...???
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