Madurai Kamaraj University M.A. in Advertising and Public Relations-Creating Advertisements is taught in the institutes that provide a masters degree in advertising along with public relations. It is taught to budding entrepreneurs of advertising and public relations that need to have a solid base of creating advertisements without which the marketing world would fall apart. Thus, a master’s student of advertising pays special heed to advertisement creation and the tricks of the trade.

Importance of the paper

The course is needed for advertising professionals who wish to be hired by top marketing as well as ad companies as creating advertisements is the base of any and every ad agency. Hence one must pay special heed while studying this subject.

Format

The format of the paper is like any other paper of a course related examination offered by Madurai Kamaraj University. The paper has 3 parts. The first part is an array of questions where one makes 5 choices and same applies for the second part too. The third part is compulsory but has ample internal choice.

Paper overview

The paper covers chapters like Origin and growth of Indian Media, Applied Knowledge, Language & Communication and Translation, Basic Computer Applications, Principles and Practices of Public Relations, Principles & Practices of Management, Introduction to Advertising, Tools and Techniques of Communication and Computer DTP and Multi Media etc

Marking

Marks are according to each part attempted such as part A has each attempted question marked as 5 marks and same applies for part B too. Part C has compulsory questions individually carrying 10 marks. The total comes to be 75.

Time

The paper has to be completed by 3 hours.

Recommended books

The most important books are Introduction to Advertising by Jim Surmanek and Introduction to Advertising and Promotion Management by George E. Belch