Education and Career Forum

Respected Sir/Madam, I am looking forward to studying PG Diploma in Marketing Management of Kristu Jayanti College Bangalore. Can you please tell me about the syllabus of this course so that I can know about it? Please help me to know about the course duration also.

PG Diploma in Marketing Management is a 1 year duration course. This course is the study of fundamentals in General Management, Finance, HR, Operations and Marketing Management. The detailed syllabus is given below.

Management Theory and Practice
Organizational Behaviour
Business Economics
Corporate Social Responsibility
Information Systems for Managers
Business Communication
Marketing Management
Financial Accounting & Analysis
Essentials of HRM
Strategic Management
Business Statistics
Business Law
Brand Management
Consumer Behaviour
Marketing Management
Customer Relationship Management
Sales Management
International Marketing
B2B Marketing
Services Marketing
Integrated Marketing Communications
Marketing Research
Business: Ethics, Governance & Risk
Project

The duration of Post Graduate Diploma in Marketing Management in Kristu Jayanti College Bangalore is 2 years which is divided into 4 semesters.

The course syllabus of Post Graduate Diploma in Marketing Management in Kristu Jayanti College Bangalore is given below:-

Semester I:-

:-Management Theory and Practice
:-Organizational Behavior
:-Business Economics
:-Corporate Social Responsibility
:-Information Systems for Managers
:-Business Communication

Semester II:-

:-Marketing Management
:-Financial Accounting and Analysis
:-Essentials of HRM
:-Strategic Management
:-Business Statistics
:-Business Law


Semester III:-

:-Brand Management
:-Consumer Behavior
:-Marketing Strategy
:-Customer Relationship Management
:-Sales Management
:-International Marketing

Semester IV:-

:-Services Marketing
:-Integrated Marketing Communications
:-Marketing Research
:-Business: Ethics, Governance & Risk
:-Project


You can visit the website https://kristujayanti.edu.in for more information.