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i want to know what are the important topics of marketing management b.com 2nd yr, and how can i get good grades .., please help?

Originally Posted by pooja522

i want to know what are the important topics of marketing management b.com 2nd yr, and how can i get good grades .., please help?

Dear Pooja,
Marketing managers are responsible for influencing the level, timing, and composition of customer demand

The important Topics in Marketing management are
Josiassen's Matrix
Service-Dominant Logic
Social Networks
Sales force management systems
Customer relationship management tools (CRM)
Marketing operations management or Marketing resource management
Supply chain management system
and inventory management systems


Prepare well on these topics.All the Best

can i knw sum important question of MSM for exam

Well ! Main Topics In B.Com 2nd Year Are =>
1. Marketing Mix
2. Introduction To Service Management
3. Marketing Environment
4. Service Sector Management

Want to know the important topics of marketing management and other b com 2nd year subjects to secure 70 % or above.the university is mohanlal sukhariya .please help ..