Education and Career Forum

TNOU M.Sc in Psychology 2nd Year Marketing Psychology And Consumer Behaviour Papers are aimed at testing a student’s conceptual understanding of the paper, with questions being asked from a wide range of topics. Topics include general electric model of business portfolio evaluation, how can a positioning strategy be developed, the main tools of marketing public relations, the different types of buying behaviour, how consumer psychology can be mapped by their shopping habits and how retail therapy is no longer a myth of the urban moneyed classes and so on. Other possible topics from which conceptual questions may be asked include basic concepts of marketing, how a competitor’s strength and weaknesses can be evaluated, new product development process, the manner of sales promotions and the kind of strategies that need to be adopted for the same, importance of family influence on consumer behaviour and so on.