Education and Career Forum

What is advertising & sales promotion? How do you define advertising & sales promotion?

Advertisement mainly delivers message to consumers drawing them through company's product distribution channel like the company website.

Whereas sales uses a push strategy to convince people to buy product.

They both are the tools of marketers that increase their short term sales.

Both are used to:
#Attract customers towards product
#Retains existing customers
#Build strong relationship between customers and brands
#An urgent tool to increase standard of living