Education and Career Forum

Business and Management as a subject seeks to explore the different levels of heirarchy in an organisation and the ways in which management takes place for the purpose of successful accomplishment of common objectives in an organisation. The different concepts of leadership, price strategy and economic growth are thoroughly dealt with in order so that it becomes easier for students to apply these concepts. The topics covered in this course are effectiveness of Susan James’ leadership styles in the Canadian subsidiary of M.Pharma, construction of a labelled Ansoff matrix, to show an organisation’s possible growth strategies, importance of negotiations and collective bargaining, importance of quality assurance and quality control, secondary sources of market research that the marketing manager could use to understand the different markets, role of branding in the global market for N-Pharma’s drugs, concepts like profitability, liquidity, brand loyalty, product life cycle, financial strategies to improve the values of liquidity ratios in the USA subsidiary of N-Pharma, etc.

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