There are various opportunities in the field of social media. Candidates with creative skills can opt for web developer, PHP Developer, graphic designer, brand analyst etc. Those interested in research field can apply for research analyst role. Candidates with good communication skills and writing skills can apply for content writing, communication executive, SEO role, digital marketing role etc. It is important that the candidate should have adequate knowledge in field of social media. Opportunities in Social Media sector are as follows:

Social Media Executive/ Analyst

• Knowledge in using various social media sites like Facebook, Google+, Twitter
• Knowledge to use various social media tool and platforms
• Ad Creation
• Create new marketing campaigns

Content Writer

• Excellent comprehension and writing skills
• Should know to use MS Word and Excel

HTML Developer

• Building and maintaining existing sites
• Knowledge in using xHTML, JAVA, CSS
• Coding for multiple browsers

Graphic Designer

• Good knowledge in using HTML, Abode, Photoshop
• Design and develop online e-Newsletter
• Design and develop Multimedia Presentations
• Good visualization

Web Developer

• Developing web sites
• Developing social and mobile apps

Business Analyst

• Knowledge in online marketing
• Knowledge in client management

PHP Developer

• Proficient in PHP, WordPress
• Knowledge with LAMP stack
• Knowledge in using UI technologies, , UNIX servers
• Strong database skills

Digital Media Executive

• Awareness in using digital media
• Good communication skills

Brand Analyst

• Ability to work on multiple projects
• Ability to explore various brand strategy
• Corporate branding

Communications Executive

• Planning and execution of communication strategy and campaigns
• Prepare reports
• Content production and management
• Photoshop or Illustrator skills
• DSLR for video production

SEO Executive

• Developing an optimisation plan
• Reviewing clients current website
• Maintaining relations with clients
• Knowledge of HTML, CSS, PHP
• Basics on changing coding

Website Designer

• Knowledge in using P.H.P, Java Script, Adobe Dreamweaver, Adobe Photoshop, Flash

Research Analyst

• Looks into details and is objective whilst analysing
• Solution minded
• Able to manage multiple projects
• Well versed in using MS Excel, power point

Digital Marketing

• Should be creative
• Should be able to develop and short and long term strategies
• Should be able to visualize end products
• Provide updates on ongoing social media trends
• Work with the designer to develop appealing web pages, content, material etc.

Social Apps Developer

• Participate in design and code reviews
• Developing and programming interactive applications and websites

The sills mentioned above are job specific. Along with the mentioned skills some of the common skills required for candidate wishing to pursue a career in social media include being a team player, attention to details, having strong communication skills, organizational skills, comfortable with numbers and data and strong work ethics.