Education and Career Forum

Hello everyone, can anyone of you let me know about the module of the Diploma in Sales and Marketing Management course which is available in CIIMS Nagpur? I am planning to pursue this Diploma course in this institute. Kindly tell me about the module of this course. Thank you!

Diploma in Sales and Marketing Management is a 1 year duration course and is divided into 2 semesters. The detailed syllabus is given below.

Semester I

Digital Marketing
Market Segmentation
Market Targeting and Market Positioning
The Nature and Culture of Markets
Basic Processes of Sales, Marketing and Marketing Management
Market Research and Study of Market Potentials
Analysis Techniques for Market Competition Study

Semester II

Brand Management
Demo Sessions
Assignments for Each Section and Practical Spells
Monitor and Control Schemes of Market Plans
Strategic Marketing - Development and Management
Consumer Behaviour and Buying Trends of the Market
Sales and Marketing - Basic Functions, Characteristics and Roles in the Market