2nd September 2011, 03:21 PM
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Which books to refer for SAIL Management Trainee Exam for Marketing?

i have completed my mba with marketing please inform me which book is reffered for MT (Technical/ Administration)in sail

26th September 2011, 05:51 PM
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Join Date: May 2010
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Default Re: Which books to refer for SAIL Management Trainee Exam for Marketing?

In SAIL management trainee exam the basic level questions regarding the concepts of marketing will be asked. There are several reference books in marketing. The most commonly referred book in this area is marketing by Philip Kotler. Apart from this there are various other reference books in marketing. Some other books to be referred are RK publications books, RS Agarwal books etc.
Do you have any question? or have anything to say?

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