Education and Career Forum

marketing management for the year 2012...pelase send ot me the details

marketing management is the strategy how to prove yourself better than your competitors. now a days marketing management is very much in demand as the marketing specialist keep down a track of market and how to gain profit from the market whether it may be share market or may be the local one.

the best book that i have followed and would be surely asking you to follow is marketing management by phillip kotler. as this is the only book which is covering different types of syllabus included in marketing management and also you can refer to author like rajan saxena a concept to marketing management. but kotler book has all the syllabus covered like advertisement, brand,plc, and how to create a brand , logo etc.... all the very best for your future...