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what is the syllabus for mass communication entrance exam?for xaviers calcutta

dear friend


Syllabus for Admission Tests for mass communication entrance exam St. Xaviers
Calcutta-

Mass. Comm. - English and General Awareness.

In mass communication there will be an admission test and the selection is done on
the basis of merit as well as admission test marks. I wil attach the previous year paper
of mass communication entrance exams. So please get it from there-

firstly your most important syllabus is general knowledge test and reasing also.

dear freind here are the full syllabus of mass communication.................

1 Introduction : Mass Communication & Society.
Mass Communication :- Meaning & Purpose/ Scope & Relevance to Society, Role of
mass communication in developing societies—social changes, democracy and
developmental journalism
Practical application ;- In depth perusal of issue followed by writing skills for
Developmental Stories. For example-- rural issues, tribal issues, environmental
issues, health and family planning, child immunization, new agricultural
practices etc
2 Modes of Mass Communication :
A Print Media : Newspapers, news - agencies, books, magazines, leaflets and
pamphlets.
B Electronic Media : Radio, television, video, films computer based
technologies – e-mail, internet and on line Journalism.
C Outdoor Mass Media : Exhibitions and Fairs, Street Drama, Crowd Behaviour
and Mob Mentality.
D Advertising
Note-- Selection of Modes of Mass Communication on the basis of suitability,
reach, impact, frequency and cost.
3 Language of Mass Communication :
Language and writing skills – vocabulary and spellings, figure of speech,
dialect, grammar, punctuation.
Fundamentals of good writing
4 Writing for the Media :
A Newspaper :
News Reporting – what is news, news value, sources of news, types of news
reporting.
Principles of writing news stories, articles, opinion and editorial writing for
different Print Media.
Editing : Techniques of Editing, News Room organization and operation
.
Reporting : Qualities and responsibilities of a new reporter.
B Radio :
Radio News/Programme. Writing and editing Radio scripts
.
C Television. :
News/Programme, TV anchoring, techniques of holding interviews, group
discussions and making presentations, preparation of scripts for selected
television programmes.
Practical application—A -- Interviews, features as a communication tool,
investigative and interpretive reporting, editorials and middles etc.
In- house production of newspaper or magazine and cartoon making
B -- Interviewing for Radio and News Reading
C -- Video Production and digital technology
Note—Any one of the above
5 Advertising :
Meaning and definition of Advertising.
Distinction between Advertising & Publicity.
Advertisement Media – Print, electronic and others and their effectiveness.
Impact – a tool for Socio-economic and cultural revolution.
The Ethical Dimensions of Advertising -- manipulation, distortion, confusion
and exploitation.
Practical Application—Making (could be computer-aided) Story Boards for
audio-visual advertising and caption writing etc
6. Cyber Media :
Challenges and opportunities of convergence of mass communication and
information technology.
News portals and related websites
Practical Application Designing/updating a website
7. Mass communication of conflict situations like riots, insurgency,
terrorism, war and natural disasters .
8. Media Ethics and Press Laws
Media Ethics---Investigative journalism, the issue of responsibility of the Press,
the accountability of Journalists and Publishers ,
Constitution and Press Laws and the issue of the Freedom of the Press
and its control –Law of Libel and Defamation , Contempt of Court and
breach of Legislative Privileges, the Right to Information, the Broadcasting
Bill..
Self Regulation -- the Press Council of India..
.
Practical Application --Selected Case Studies of curbs on the Press and struggle for
Press Freedom
Note for Evaluation
Students are required to submit any three of the aforesaid practical application
assignments during the academic year for evaluation. Evaluation of the aforesaid
assignments may be done at the year end.
Suggested Reading Books :
Introduction
1 Communication for Development in the Third World; Theory and Practice for
Empowerment—Srinivas, R Melkote, HLeslie, Steevans Sage Publications
2 Mass Communication in India, Kewel J.Kumar, Jaico, 2001
3 Developing Communication Skills -- Krishna Mohan and
Meera Banerji
4 Mass Media in National Development by Schramm, Wilbur.
5 Communication & Integrated rural development by J.S.Yadav.( IMC)
6 A Manual of Development Journalism by Alan Chalkely ( Press Institute Of
India.
7 Communication & Social Development in India- Kappuswami
Writing for the Media
8 The craft of copywriting ; June .A. Vailadaras, Response Books Sage
Publications
9 Here is the News—Reporting for Media, Rangaswami Parthasarthy, Sterling
Publications,1994
10 News Reporting and Editing; Sterling Publishers,1987
11 News Writing & Reporting for Today’s Media by Bruce D.Itule & Douglas
A.Anderson.
12 A Handbook of Modern Newspaper Editing & Production; F W
Hodgson; Focal Press 1987
13 The Radio Handbook, Carole Fleming, Routledge 2002
14 AIR Style Book, New Delhi, 1991
15 Television in India; Changes and Challenges; Gopal Saxena. Vikas Publishing
1996
16 Television and social change in rural India; Kirk Johnson, Sage Publications.
17 Before the Headlines—A Handbook of TV Journalism, CP Singh, Macmillan,
1999
18 Broadcasting and the People; Mehra Masani ( National Book Trust)
19 Magazine Editing & Production by J. William Cleck & Russell N.Bard WCB
Brown & Benchmark – 1994.
Advertising
20 Advertising : Theory & Practice by CH Sandage & Vernon, Fry Eurger.
21 Advertising by Maurice Mandell. (PrenticeHall)
22 Image Journeys;- Audio Visual Media and Cultural Change in India;-
Christine Brosius & Melissa Butcher, Sage Publications;
Cyber Media
23 Journalism in the 21st Century; Online Information, Electronic Databases and
the News—Tom Koth, Adamantive Press Ltd
24. Introduction to Information Technology; Turban, Rainer, Potter, John Wiley
Publications 2001
25 Online Journalism, Jim Hall, Pluto, 2001
26 Web Production (11 Edition) Jason Whitmaker, Routledge,2001
Mass Communication of Conflict
27 Refence Reporting in India; The communication gap; VC Natrajan and AK
Chakraborty; Trishul publications 1995
28 The Kargil Conflict and the Role of the Indian Media ;Ajai K Rai, (Institute
of Defence Studies and analyses)
Media Ethics and Press Laws
29 The Press -- M.Chalapati Rao ( National Book Trust)
30 Press Laws- D.D. Basu ( Prentice Hall )



For more details, visit http://www.du.ac.in/

Hello friend ,

I have to tell you that dates to apply for this exam are past now so you need to apply it next year or have to take admissions in any other colleges .

Attaching you the syllabus for the same .

download it from below

*
Source =- http://www.sxccal.edu

Regards
~satish

refer the attachment for course




best of luck for ur preperation

Hello,

I have attached the syllabus for mass communication entrance in St.Xavier's College, Calcutta, as obtained from their official website.
However, the dates from the entrance exams have already passed. Hence, i would suggest that you try for it the next year or look for some other graduation course.

For Mass Communication & Videography, there will be an admission test and the selection is done on the basis of merit as well as admission test marks.

Syllabus for Admission Tests :

Mass. Comm. & Video : General Awareness, Knowledge of Media and Test of Creativity.


Also, if you would like too see the syllabus of the same course, kindly view the attachment.

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