Education and Career Forum

List the various techniques used for consumer promotion in 400 words, this was one of the question when I had appeared for the job test so,, can someone please?

Before doing in promotion, you need to study the product and its features closely. Various techniques for consumer promotion are -

1. Buy one Get one free
2. Customer relationship management in the form of loyalty points or cashback
3. Using SMS/Internet code by sending the code in a designated location which is received along with the product
4. Free gifts
5. Discounted pricing
6. Joint promotion with other brands thereby giving joint offers
7. Free samples at certain outlets
8. Competition, contests and prize draws
9. Full finance like EMIs at 0% interest rate

You can elaborate the above points in one or two sentences to give a very good answer to the interview question.