The Media Planning offers candidates to go in depth about the concept about the plans which are to be made for the benefit of general public and also to the media organizations. The paper also gives a brief idea about the fixation and deals that took place for the benefits of the organizations.

Importance of the subject:

The M.A. in Advertising and Public Relations-Media Planning Papers holds the subjective value as the others subjects have for the M.A in Advertising and Public Relations course. The paper contains the description about the media plans and related factors that are need to study and understood by all the students.

Paper pattern:

The paper format followed by the all papers under the Madurai Kamraj University is almost same. The paper format includes three sections under which the questions are distributed. The first section holds 8 questions out of which five questions are mandatory to answer whereas the second one includes the same number of questions and each question carries 5 marks. From last section, there is only two questions are mandatory to answer by all the students. Each question under this section holds 15 marks.

Frequently asked questions:

There are very few questions from the M.A. in Advertising and Public Relations-Media Planning Papers that frequently present in the examination are stages to build media planning, brief description about the media relations etc.

Marks and time:

The full time allotted to each and every student for the Madurai Kamaraj University M.A. in Advertising and Public Relations-Media Planning Papers is three hours and the total marks carried by this paper are 75.

Books recommended:

Media planning by jim surmanek