Bachelor of Mass Media is an undergraduate course, which can be completed with in three year time duration. The course study enables the participants to understand diverse aspects related to communication, journalism, and advertising. The same helps them to build up a challenging career in any of the mass communication media. Most common mass communication media prevailing in our country are television, radio, newspapers, magazines, etc. BMM course imparts sufficient skills in the student to convey their ideas among masses in the more precise and simple manner. The same also imparts other necessary skills such as communication, research aptitude, verbal and presentation skills to candidate.

Advantages or Benefits of Bachelor of Mass Media Course

The bachelor level course allows one to have higher education in areas of mass media or mass communication. The same allow one to obtain lucrative career in any of the organization working in media communication. The prestigious jobs offer good salary packages and fame to hardworking professionals. The same allow one to interact and make contacts with lot of famous personalities acting in different walks of life.

Eligibility required for Bachelor of Mass Media Course

Any candidate who had completed their intermediate class studies from any of the recognized boards is eligible for BMM course. The subject selected for study is not a restriction for pursuing the same. The students who have passed XII class with Science, Commerce or Arts are eligible to undergo the course. They should have obtained not less than 50% marks in the qualifying exam.

Application procedure for Bachelor of Mass Media Course

Those who possess the above-mentioned qualifications can apply for the same at time of notification. Selection to the course is done on the basis of the marks of the qualifying degree or on the basis of certain entrance test. The selection process depends on the norms of the institution or university that offers the course. Some institutions carry out written test and interview whereas some others carry out written exam, group discussion, and interview for the purpose of the same. The details on where to collect the application form will be mentioned in the advertisement. While collecting the application form, the candidate will obtain an information brochure, which includes details on filling the form.

How to fill application form for Bachelor of Mass Media Course?

The application can be submitted through the official website of the institution or University that offers the course. The candidate has to take into account the details given in the information brochure while filling the form. After remitting the specific amount of application fee, one can submit the application form. The same must be submitted prior to the deadline cited in the advertisement.

Colleges offering Bachelor of Mass Media Course

• Birla College of Arts Commerce & Science, Birla College road, Kalyan Thane, Maharashtra
• Kapol Vidyanidhi College of Management & Technology, Mahavir Nagar, Near Kamla Vihar Sports Club, Kandivali Mumbai, Maharashtra
• Lala Lajpat Rai College of Commerce and Economics, Lala Lajpat Rai Marg, Mahalaxmi, Mumbai, Maharashtra
• Maharshi Dayanand College of Arts, Science & Commerce, Dr.S.S.Rao Road, Mangaldas Verma Chowk, Parel Mumbai, Maharashtra
• Maniben M.P. Shah Women’s College of Arts and Commerce 8, R.A. Kidwai Road Matunga (East), Mumbai, Maharashtra
• Nagindas Khandwala College of Commerce Arts and Management Studies
• Gate No. Bhavishya Bharat Campus, Malad Mumbai, Maharashtra
• R.D. National College of Arts and Commerce and W.A. Science College Linking Road Bandra (W), Mumbai, Maharashtra
• R.K. Talreja College of Arts, Science & Commerce, Ulhasnagar, Thane, Maharashtra
• S.I.E.S. College of Arts, Science and Commerce, Sri Chandrasekarendra Saraswati Vidyapuram, Plot I-C, Sector V, Nerul Mumbai, Maharashtra
• S.I.E.S. College of Arts, Science and Commerce, Jain Society, Sion-West, Mumbai, Maharashtra
• S.K. Somaiya College of Arts, Science & Commerce, Vidyanagar, Vidyavihar, Mumbai, Maharashtra
• Sir Sitaram and Lady Shantabai Patkar College of Arts and Science, S.V. Road Goregaon, Mumbai, Maharashtra
• Smt. Kamaladevi Gauridutt Mittal College of Arts and Commerce, Bhandarwada Gowthan Road, Rajanpada, Malad Mumbai, Maharashtra
• Smt. M.M.K. College of Commerce & Economics
• T.P.S. III, nd Road, Bandra-W Mumbai, Maharashtra
• St. Andrew’s College of Arts, Science and Commerce, St.Dominic Road, Bandra (West), Mumbai, Maharashtra
• St. Andrews College of Arts, Science and Commerce, St. Dominic Road, Bandra West, Mumbai, Maharashtra
• Thakur College of Science and Commerce, Thakur Village, Kandivali-E, Mumbai, Maharashtra
• Tilak College of Arts Science and Commerce, Kurup’s Education Complex Plot No , Sector 8, Vashi Mumbai, Maharashtra
• Usha Pravin Gandhi College of Management, Vile Parle (west), Mumbai, Maharashtra
• Vidya Vikas Universal College, Opposite Bansi Snacks, Chincholi Bunder Road Malad West, Mumbai, Maharashtra
• Vivekanand Education Society’s College of Arts, Science & Commerce, Sindhi Society, Chembur, Mumbai, Maharashtra
• Wilson College, Chowpatty Seaface Road, Mumbai, Maharashtra
• Arena Animation, A, Kharvel Nagar, Unit III, Bhubaneswar, Orissa
• Uttaranchal College of Technology and Bio-Medical Sciences,  Sewla Khurd, Saharanpur Road Dehradun, Uttarakhand
• Jayasree Academy, 7/A, S. N. Roy Road, Behala, Kolkata, West Bengal

Course Curriculum of Bachelor of Mass Media Course

First Semester

• Effective Communication Skills – I
• Fundamentals of Mass Communication
• Introduction to Computers
• Landmarks to 0th Century World History
• Introduction to Sociology
• Economics

Second Semester

• Effective Communication Skills – II
• Political Concepts and Indian Political Systems
• Principles of Marketing
• Introduction to Psychology
• Principles of Management
• Introduction to Literature in English

Third Semester

• Introduction to Advertising
• Introduction to Journalism
• Introduction to Public Relations
• Introduction to Media Studies
• Introduction to Culture Studies
• Introduction to Creative Writing

Fourth Semester

• Mass Media Research
• Organizational Behavior
• Understanding Cinema
• Radio and Television
• Advance Computers
• Print Production and Photography

The course study allows one to have two specializations in the final year of the course. The course curriculum of the optional subjects is mentioned here.

Advertising

Fifth Semester

• Advertising in Contemporary Society
• Copywriting
• Advertising Design
• Consumer Behavior
• Media Planning and Buying
• Brand Building

Sixth Semester

• Advertising and Marketing Research
• Legal Environment and Advertising Ethics
• Financial Management for Marketing and Advertising
• Agency Management
• The Principal and Practice of Direct Marketing
• Contemporary Issues

Journalism

Fifth Semester

• Reporting
• Editing
• Feature and Opinion
• Journalism and Public Opinion
• Indian Regional Journalism
• Niche and Magazine Journalism – I

Sixth Semester

• Press Laws and Ethics
• Broadcast Journalism
• Niche Journalism – II
• Internet and Issue in the Global Media
• News Media Management
• Contemporary Issues

Text Books on Bachelor of Mass Media Course

• Advertising Made Simple by Frank Jefkins
• Betrayal of Indian Democracy by M B Chande
• Beyond Those Headlines: Insiders on the Indian Press by M. V. Desai & Sewanti
• Cinema & Television by Jacques Hermabon & Kumar Shahani
• Communication Facts & Ideas in Business by L. Brown
• Communication Technology & Development by I P Tiwari
• Communication-concepts & Process by Joseph A Devito
• Comprehension, Precise & Paragraph Writing by L.Shaffer
• Cyberspace Aur Media by Sudhir Pachauri
• Dictionary of Modern English Usage by G Davison
• Doing Your Research Project by Judith Bell
• Economic Aspect of Indian Press by Ashok V. Desai
• Facts of Life by a Communication Challenge UNICEF
• Foundations of Politics by Andrew Heywood
• Fundamentals of Information Technology by Deepak Bharihoke
• Globalisation by Albrowm & King E
• Here’s the News by Paul de Maesener
• Improve Your Word Power  byR Birley
• Indian Broad Casting by H R Luthra
• IT in the new millennium by V D Dudeja
• Lectures on Mass Communication by S Ganesh
• Mass Communication & Development by Dr. Baldev Raj Gupta
• Mass Communication in India by Keval J Kumar
• Mass Communication Journalism in India by D S Mehta
• Mass Communication Perspective by Uma Narula
• Mass Media Laws & Regulations by C S Rayudu, S B Nageshwar Rao
• Mass Media Today by Subir Ghosh
• Modern Economics by Jack Harvey
• Multimedia Systems by Ramesh Agarwal & Bharat Bhushan Tiwari
• Ogilvy on Advertising by David Ogilvy
• Press in the Indian Constitution by R K Ravindran
• Principles & Ethics of Journalism by Dr. Jan R Hakemuldar, Dr. Fay AC
• Social Research by S R Vajpayee
• State & Politics in India by  Parth Chatterjee
• Strengthen Your Writing by Narayanaswami
• Technology & Communication Behaviour by Belmont C A Wadsworth
• Television Techniques by Hoyland Beltinger
• The Communication Revolution by Narayana Menon
• The Indian Economy by Robert Lucas
• The Indian Press – Profession to Industry by Anna Bhattacharyajee
• The Media & Modernity by John B Thompson
• The Problems of Indian Economy by S K Misra & V K Puri
• The Process of Communication by David K Berlo

Job and Career options for BMM

Mass communication sector offers a lot of career opportunities to BMM graduates. They can start up their career as scriptwriters and anchors in television channels. Other entry level jobs such as editing and reporting also awaits mass media graduates. As they gain experience in the area they can move in to high profile jobs. These professionals can also find vacancies with Web journalism, in research, public relations and so on. Those who are interested in writing can work with online portals. The main employment areas and job profiles for BMM graduates are mentioned here.

Employment Areas

• Advertising Firms
• AIR - All India Radio
• Central Information Service
• Newspapers
• Periodicals and Magazines
• Press Information Bureau
• TV Channels
• Websites

Job Types

• Editors
• Photojournalists
• Columnists
• Correspondents
• Freelance Writers
• Journalists
• News Analysts
• Proofreaders
• Reporters

Remuneration after BMM

Immediately after completion of the course, the candidate can find opportunities in TV channels, news agencies, journals etc. A beginner in media communication field can obtain salary packages with in Rs.10000 to Rs.15000 per month. If the candidate has got experience of four or five years, they might get a salary of Rs.25000 to Rs.50000 per month.