Mass Communication field communicate with the masses. There are many mass media mediums like TV, newspaper, magazine, radio, film etc. Bachelor of Mass Communication is an Undergraduate Degree course. B.M.C syllabus includes a broad area that connected with public relations, advertisement and communication. B.M.C is known by many names like Bachelor of Journalism, Bachelor of Arts in Mass Media etc. The program duration is three years. There are 6 semesters included in the B.M.C program.

Advantages or Benefits of BMC

• After the B.M.C course, a candidate can study post graduation in Mass Communication.
• The course provides thorough knowledge and understanding of the mass media. The job offers remuneration as well as job satisfaction.
• The job of the B.M.C graduates is to meet people and make the voice of crowd heard. Therefore, the policy makers can listen to them out. A B.M.C holder can get fame by their work.

Eligibility Criteria for BMC

The eligibility for the B.M.C program is a pass in +2 or equivalent in any group. The aspirants must complete the course from a recognized academic board. The percentage of marks needed for the exam varies based on various institutes. There is entrance tests carried out by some colleges or universities. There are group discussion and interview for selecting the applicants to the degree program. The program can pursue through distance education by some recognized universities.

Admission Procedure for BMC

For getting admission into the Bachelor of Mass Communication course, the aspirants must have the qualification specified by the institute. The application forms are available from the admission office of the college. Admission is carried out based on merit. Once the candidates clear the entrance test they can attend the further admission processes like GD or interview. Some institutes offer online as well as written test. Online registration is available through the website of the college.

BMC Entrance exams in India

• Apeejay Institute of Mass Communication Entrance Exam
• Indian Institute of Journalism All-India Entrance Examination
• JIMS Entrance Test – JET
• Sharda University Greater Noida Mass Communication Entrance Exam
• St. Xaviers Mass Communication Entrance Exam
• IIMC Entrance Exam

How to fill in BMC Entrance Application form

The applicants can choose the online modes in order to apply for the exam. The aspirants can apply through online. After filling up the form, the aspirants must take a print out of the form. The applicants should fill the form by their own handwriting if they are applying through offline. The authorities may reject the application form if they are not filled completely. The photograph that is pasted in the form should be a recent one. Hall tickets provided for the eligible aspirants.

BMC Entrance Exam Pattern

The exam duration is 2 hours. The BMC entrance exam includes objective type questions. The exam also covers short and long type questions. The exam medium will be in English and Hindi. The questions are asked from current affairs, GK and media world. The question covers the topics from print and electronic Medias. Some other topics are from advertising, editing etc. After the exam the qualified applicants can appear for group discussion and interview.

Coaching centers for BMC Entrance Exam

• Indoss  Polytechnia for Women
• International Media Institute
• National Institute of Social Communications Research and Training
• Vag Infotech / DE

Reference Books for BMC Entrance Exam

• A Handbook of Modern Newspaper Editing & Production by F W Hodgson
• A Manual of Development Journalism by Alan Chalkely
• Before the Headlines—A Handbook of TV Journalism, CP Singh
• Broadcasting and the People by Mehra Masani
• Communication & Integrated rural development by J.S.Yadav
• Communication & Social Development in India by Kappuswami
• Communication for Development in the Third World; Theory and Practice for
• Developing Communication Skills by Krishna Mohan and Meera Banerji
• Empowerment by Srinivas, R Melkote, HLeslie
• Here is the News—Reporting for Media by Rangaswami Parthasarthy
• Magazine Editing & Production by J. William Cleck & Russell N.Bard
• Mass Communication in India by Kewel J.Kumar, Jaico
• Mass Media in National Development by Schramm by Wilbur
• News Reporting and Editing
• News Writing & Reporting for Today’s Media by Bruce D.Itule & Douglas A.Anderson
• Television and social change in rural India by Kirk Johnson
• Television in India; Changes and Challenges by Gopal Saxena
• The craft of copywriting by June .A. Vailadaras
• The Radio Handbook by Carole Fleming

Top 10 BMC Colleges in India

• AJ Kidwai Mass Comm Research centre, New Delhi
• Asian college of Journalism, Chennai
• Film and Television Institute of India, Pune
• IIMC, New Delhi
• Indian Institute of Journalism and New Delhi – Bangalore
• Manorama School of communication, Kottayam
• Mudra Institute of communications, Ahemedabad
• Symbiosis Institute of Mass Communication , Pune
• Times School of Journalism , New Delhi
• Xavier Institute of Communication , Mumbai

Other Reputed Colleges/ Universities offering BMC program

• Alagappa University
• Aligarh Muslim University
• Allahabad University, Allahabad (Uttar Pradesh)
• Amity School of Journalism and Communication
• Andhra University, Vishakhapatnam (Andhra Pradesh)
• Annamalai University, Chennai (Tamil Nadu)
• Bachelor of Journalism Colleges in North India
• Banaras Hindu University, Varanasi (Uttar Pradesh)
• Benaras Hindu University
• Berhampur University
• Bharathidasan University
• Bharathiyar University
• Bharatiya Vidya Bhawan
• Bhavan’s College of Communication & Management
• Bhavan’s Garapati Achuta Kanaka Durga Ganga Bhavani College of Communication and Management
• Bhavan’s HariLal Bhagwati Institute of Communication and Management
• Bhavan’s Sri Pratap College of Communication and Management
• Bhavnagar University
• Calicut University
• Center for Image Management Studies Image house
• Chennai University
• Chitkara University
• Chitrakoot Gramodaya Vishwa Vidyalaya
• College of Communication & Management
• Dakshina Bharati Hindi Prachar Sabha
• Delhi College of Arts and Commerce
• Dr. B R Ambedkar Marathwada University
• Dr. Babasaheb Ambedkar Marathwada University
• Dr. Hari Singh Gaur Vishwavidyalaya
• Drama Cine Link
• Gargi College
• Guru Nanak Dev University
• Guwahati University
• Headline Institute of Journalism and Mass Communication
• Himachal University
• Indian Management Training & Research Institute
• Indraprastha College
• INIFD
• International Institute of Mass Media
• Jagan Institute of Management Studies
• Jamia Millia Islamia University, New Delhi
• Jawaharlal Nehru University
• Kamala Nehru College
• Karnataka University
• Kashi Vidyapeeth
• Krishna Kanta Handique State Open University
• Kurukshetra University, Kurukshetra (Haryana)
• Lady Shriram College
• Lalit Narayan Mithila University
• Lovely Professional University
• Madhu Bala Institute of Communication & Electronic Media, New Delhi
• Madurai Kamaraj University
• Magadh University
• Makhanlal Chaturvadi National University of Journalism
• Mangalore University
• Manipal Institute of Communication
• Manipur University, Imphal (Manipur)
• Manonmaniam Sundaranai University
• Mass Communication Research Center
• Massco Media
• Master’s College
• Mohanlal Sukhadia University
• Mumbai University
• Mysore Vishwavidyalaya Karya Soudha Crawford Hall
• N.M.S.M. Govt. College
• Nagarjuna University
• Nagpur University
• National Institute of Agricultural Extension Management
• North Eastern Hill University, Shillong (Meghalaya)
• North Maharashtra University
• Osmania University
• Oxford College of Education
• Panjab University, Chandigarh
• Patna University
• Pondicherry University
• Pune University
• Purvanchal University
• R.G. Institute of Professional Studies
• Rabindra Bharati University
• Ranchi University
• Rani Durgawati Vishwavidyalaya Panchpeedhi
• Sardar Patel University
• Saurashtra University
• Shivaji University
• Shri Krishnadevaraya University
• Shri Shikshayatan College
• Sophia BKS PolyTechnology nic
• South Gujarat University
• Sri Padmavathi Mahila Visvaridyaeyam
• Sylvie Academy for Designer Studies
• Third Channel Institute of Television Training
• University of Agra
• University of Calcutta, Calcutta (West Bengal)
• University of Delhi
• University of Hyderabad, Hyderabad (Andhra Pradesh)
• University of Kashmir
• University of Mysore, Mysore (Karnataka)
• University of Pune, Pune (Maharashtra)
• University of Rajasthan, Jaipur (Rajasthan)
• Utkal University, Bhubaneshwar (Orissa)
• Visva Bharati University, Santiniketan (West Bengal)
• Vivekananda Institute of Professional Studies Business Park, New Delhi

BMC course curriculum

First Semester

• Design & Graphics
• Language Skills-English
• Milieu of India since Independence
• Principles of Communication
• Social History - Socio-Economic
• State & Politics

Second Semester

• Computer Applications for Journalism
• Mass Communication: Concepts & Processes
• Press Laws & Media Ethics
• Print Media & Photo Journalism
• Reporting and Editing-I

Third Semester

• Development and Communication
• History of Broadcasting in India: Policies & Principles
• Language Skills
• Radio Journalism & Program Format
• Reporting and Editing - II
• Summer Training Report

Fourth Semester

• Advertising through Print, Radio & TV
• Advertising: Concepts & Principles
• Basics of Camera, Lights & Sound
• Self Development
• TV Journalism & Program Formats
• TV Production: Idea to Screen

Fifth Semester

• Cyber Journalism
• Event Management: Principles & Methods
• Functional Exposure Report
• Organization & Management
• Public Relations
• Research Methodology for Media

Sixth Semester

• Contemporary Media Technology
• World Media Scenario

BMC Specializations

• Advertising
• Advertising
• Corporate Communications
• Film Making
• Journalism
• Public Relations

BMC Course Evaluation

Bachelor of Mass Communication program duration is three years. There are six semesters included in this program. Examinations held at the end of the semesters. The course covers theory and rigorous practical experience. There are internship, community services, study tours etc. The course also covers industry projects, dissertation writing and application-based orientation.

BMC Text Books

• Advertising Made Simple by Frank Jefkins
• Betrayal of Indian Democracy by M B Chande
• Beyond Those Headlines: Insiders on the Indian Press by M. V. Desai & Sewanti
• Cinema & Television by Jacques Hermabon & Kumar Shahani
• Communication Facts & Ideas in Business by L. Brown
• Communication Technology & Development by I P Tiwari
• Communication-concepts & Process by Joseph A Devito
• Comprehension, Precise & Paragraph Writing by L.Shaffer
• Cyberspace Aur Media by Sudhir Pachauri
• Dictionary of Modern English Usage by G Davison
• Doing Your Research Project by Judith Bell
• Economic Aspect of Indian Press by Ashok V. Desai
• Facts of Life by A Communication Challenge UNICEF
• Foundations of Politics by Andrew Heywood
• Fundamentals of Information Technology by Deepak Bharihoke
• Globalisation by Albrowm & King E
• Here’s the News by Paul de Maesener
• Improve Your Word Power  byR Birley
• Indian Broad Casting by H R Luthra
• IT in the new millennium by V D Dudeja
• Lectures on Mass Communication by S Ganesh
• Mass Communication & Development by Dr. Baldev Raj Gupta
• Mass Communication in India by Keval J Kumar
• Mass Communication Journalism in India by D S Mehta
• Mass Communication Perspective by Uma Narula
• Mass Media Laws & Regulations by C S Rayudu, S B Nageshwar Rao
• Mass Media Today by Subir Ghosh
• Modern Economics by Jack Harvey
• Multimedia Systems by Ramesh Agarwal & Bharat Bhushan Tiwari
• Ogilvy on Advertising by David Ogilvy
• Press in the Indian Constitution by R K Ravindran
• Principles & Ethics of Journalism by Dr. Jan R Hakemuldar, Dr. Fay AC
• Social Research by S R Vajpayee
• State & Politics in India by  Parth Chatterjee
• Strengthen Your Writing by Narayanaswami
• Technology & Communication Behaviour by Belmont C A Wadsworth
• Television Techniques by Hoyland Beltinger
• The Communication Revolution by Narayana Menon
• The Indian Economy by Robert Lucas
• The Indian Press – Profession to Industry by Anna Bhattacharyajee
• The Media & Modernity by John B Thompson
• The Problems of Indian Economy by S K Misra & V K Puri
• The Process of Communication by David K Berlo

What to do after BMC?

Once the students complete the Bachelor of Mass Communication program they can go for higher studies. Master of Mass Communication is the best option for the candidates. Next course the candidates can study is PhD. After the program aspirants can work as editors, illustrators etc. the aspirants can go for job after the bachelor’s degree. Some job types are like correspondent, critic, researcher, reporter etc.

Job and Career options for BMC

Mass communication graduates can get chances in news channels, publishing houses etc. as the media industry is growing fast, the demand for the mass communication graduates are also increasing. The aspirants can work in the public relations agencies and research firms with good earnings. If the candidate has writing skill, they can create content for different online portals. Those who are working in the print media can cover the issues like corporate, political and sports. They can work in this field as sub-editors. There are more chances available in the field of electronic journalism. The jobs that are available are like anchoring, reporting etc. Web journalism is another important field that the candidates can pursue.

Employment Areas

• AIR - All India Radio
• Central Information Service
• Newspapers
• Periodicals and Magazines
• Press Information Bureau
• TV Channels
• Websites

Job Types

• Columnists
• Correspondents
• Editors
• Freelance Writers
• Journalists
• News Analysts
• Photojournalists
• Proofreaders
• Reporters

Remuneration after BMC

Once the candidates finish the course they can get jobs in newspapers, news agencies, journals etc. A fresher in the mass communication field can earn Rs.10000 to Rs.15000 per month. If they get experience of four or five years, the remuneration increases somewhere Rs.25000 to Rs.50000. There are opportunities in online news sites where the BMC holders can get good pay package. Once the candidates study post graduation in the same stream the pay package will increase.