Education and Career Forum

Dear Sir, can you please help me to know about the syllabus of BA(Fashion Brand Management) Honours course, which is available in International Institute of Retail Management Delhi? Kindly tell me about the course syllabus so that I can apply for this course. Thank you!

BA Honours in Fashion Brand Management is a 3 year duration course. This course is ideal for strategic, creative thinkers and the studies reflect three core areas such as brand identity, market research/trend interpretation and marketing strategy. The detailed syllabus is given below.

Fashion Marketing I
Fashion Marketing II
The Fashion Industry and the Cultural Context
Business Principles
Brand Identity
Coordination Strategies
Strategies for Fashion Marketing
Finance and Management Control
Fashion Retail
Advanced Fashion Retail
Digital Marketing
Final Project

The course syllabus of Bachelor of Arts(Fashion Brand Management) Honors in International Institute of Retail Management Delhi is given below:-

=)Fashion Marketing I
=)Fashion Marketing II
=)The fashion Industry and Cultural Context
=)Business Principles
=)Brand Identity
=)Coordination Strategies
=)Strategies of Fashion Marketing
=)Finance and Management Control
=)Fashion Retail
=)Advanced Fashion Retail
=)Digital Maketing
=)Final Project



The duration of Bachelor of Arts(Fashion Brand Management) Honors in International Institute of Retail Management Delhi would be of 3 years.