The methodical gathering, collection and analysis of data regarding problems that are related to marketing merchandise as well as services are called as marketing research. Market research intends to identify and evaluate how the changes of elements in the market affect the behavior of consumers. Those individuals who work in this field are known as Market Research Analysts. They can find employment in leading companies in India and overseas. Jobs can be found as management or administrative trainee, research assistant, salesperson or as marketing interviewer.

Qualifying Exam

Candidates need to appear and pass in the MBA entrance exams that are carried out by numerous institutions across the country. Some of the entrance exams are: Bharati Vidyapeeth University - All India Entrance Tests Admissions to Management Courses, Common Admission Test, Graduate Management Admission Test, Indian Institute of Information Technology - Joint Entrance Management Aptitude Test, Joint Management Entrance Test, XLRI Jamshedpur School of Management XAT entrance exam, Tamil Nadu Common Entrance Test Exam, Indian Institute of Banking & Finance entrance exam etc.

Who is eligible to apply?

Candidates who aspire to become market research analysts should be permanent residents of the country. They should be atleast 24 years when they apply. The aspirants should have finished their postgraduate course in Management in order to apply for the post of market research analyst.

How to prepare for exam and interview?

Candidates who are writing the entrance exams must be well prepared in the subject. They can get ready by going for coaching. It is important that the candidates have good skills in communication. They should also have the ability to categorize and examine data correctly. Another good option for the candidates is to consult others who have appeared in the exams previously or interview individuals of this field. At the time of the interview, the candidates must be direct and confident when replying.