The principles of public relations papers are under the Master of Arts in Advertising and Public Relations course which gives the better knowledge of the basic principles marked for good public relations. The paper also provides information about the major role of media and advertisement in public relations.

Importance of the subject:

The M.A. in Advertising and Public Relations-Priciples of Public Relations Papers gives the proper understanding of the relationships of the public with media. The certain principles that are mention under this paper which maintains the balance between the media and public relations.

Paper pattern:

The Madurai Kamaraj University M.A. in Advertising and Public Relations-Priciples of Public Relations Papers has three major parts under which all the questions are categorized. These three sections hold different number of questions which results different markings. The part I includes five compulsory questions of three marks whereas the second one holds the same number of questions but the markings are different.

Frequently asked questions:

The syllabus of the M.A. in Advertising and Public Relations-Priciples of Public Relations Papers is very long.  So there are certain numbers of questions which are repeated in every year are public service activities, public relations network and how advertising play important role in public relations etc. Apart from that, some topics are very important and need to be covers for sure are Media mix and audio visual aid etc.

Marks and time:

The M.A. in Advertising and Public Relations-Priciples of Public Relations Papers holds full a total of 75 marks which added to the final results of individual candidates. The maximum time limit allotted for the students is three hours. Within the given time, each candidates needs to attempt all the compulsory questions.

Books recommended:

Public Relations: Principles and Practice [Paperback], by Philip J. Kitchen