Education and Career Forum

Hi friends, I just want to know about the structure of MBA(Sales & Marketing) course which is available in Amity Business School, Noida. Can you please provide me the course structure asap. Waiting for your response!

Originally Posted by Unregistered

Hi friends, I just want to know about the structure of MBA(Sales & Marketing) course which is available in Amity Business School, Noida. Can you please provide me the course structure asap. Waiting for your response!

The course structure of MA Marketing and Sales in Amity Business School is given below:

Semester 1:

Consumer Behavior
Mail Management
Managerial Economics
Sales Management
Accounting for Managers
Information Technology for Managers
Marketing Management
Organizational Behavior
Statistics for Management
Business Communication for Managers
Self Development and Interpersonal Skills
Foreign Business Language

Semester 2:

Advertising and Sales Promotion
Direct Marketing
Legal Aspects of Business
Marketing of Services
Pricing Strategies
Country Report (SAP Course)
Global Leadership (SAP Course)
Research Methods and Professional Writing in Global Environment
Minor Project I
Advertising and Sales Promotion
Business Research Methods
Financial Management
Human Resource Management
Conflict Resolution Management
Foreign Business Language

Semester 3:

Distribution and Logistics Management
Principles of Retailing
Product and Brand Management
Advanced Sales Management
Customer Relationship Management
Rural Marketing
Supply Chain Management
Summer Internship
Business Communication for Managerial Competence
Strategic Management
Foreign Business Language
Open Elective Course

Semester 4:

Data Analysis for Marketing Decision
Digital Marketing
Industrial Marketing
International Strategic Marketing
Luxury Retail
Marketing of Financial Services
Country Report
Global Leadership
Research Methods and Professional Writing in Global Environment
Strategy, Innovation & Entrepreneurial Development
Dissertation
Corporate Social Responsibility
Luxury Retail
Management in Action – Social Economic and Ethical issues
Business Etiquette and Protocol
Leadership and Managing Excellence
Foreign Business Language
Open Elective Course