A Web Analyst is a professional whose role includes performing marketing campaign and also investment analysis for various online advertising. They are responsible for numerous other website related activities as well. Their duties also include:

• Customer Segmentation
• Retention Analysis
• Lifetime Value Analysis
• Advertising Research
• Brand Research
• Site Utilization

Qualifying Exam

The aspirants who wish to be a Web Analyst should hold a Bachelor’s degree in Computer Science or its allied field. Most of the firms prefer B.Tech or B.E degree. Certain firms recruit diploma holders as well. Apart from the academic qualifications one should have knowledge in Microsoft Word, PowerPoint and also Excel. Proficiency in various web oriented tools including Omniture, DFA, Web trends, Visual Science, Core metrics, Web Side Story etc is demanded in certain firms.

Who is eligible to apply?

Plus two pass outs with good marks can apply for the graduation level as well as diploma level courses. Certain certifications can be pursued directly by the aspirants who have completed the plus two level studies. Other certifications can be obtained only after pursuing graduation level degree. Students with at least 17 years of age are eligible for any of these courses.

How to prepare for the exam and interview?

The entrance exams will be tougher as there will be tight competition. So to clear these tests, the aspirants must be very well prepared. They must refer as many standard books as possible to get a deep idea about the areas included in the test. To clear the general awareness section one has to be up to date with the daily happenings. They must refer popular text books including that of R.S Aggarwal, S.Chand etc to clear the aptitude as well as reasoning sections. They must practice a lot of questions in these sections giving more importance to time management. The interview section may include technical level questions and also HR level questions. The technical questions can be very well cleared by developing a good idea in the core areas of the subjects. The HR level questions include self introduction, strength, weakness etc. So the aspirants must be well planned concerning how to answer these questions. Good communication skill and confidence level must be developed to clear this section without much difficulty.