Advertising is a step in the process of selling. It operates as an intermediary between the purchaser and the seller.  It may help in making known to the customer the new products that are introduced in the market. Through advertisements, the quality, price and features of a particular product could be known. It may help the customer be familiar with the latest trends in the market scenario.

For doing various courses in the concerned field, aspirants are required to appear for an entrance exam prior to admission. Various institutions and Universities conduct the test. The structure is normally similar in nature for most of the exams. Some of the entrance examinations conceded for selecting the eligible candidates for higher studies in marketing are listed below.

List of Entrance Exams

• IIMC advertising and public relation entrance exam
• Common Aptitude Test
• Management Aptitude Test
• Xavier’s Aptitude Test
• University of Delhi conducts a Combined Entrance Examination
• National School of Drama entrance exam
• National Institute of Fashion Technology Entrance Exam
• MICA Entrance Test

Courses

There are quite a few courses in this field. It is important to have the right qualification so as get the correct profile. Below are the list of courses in the field of Advertising.

• B.A. Integrated Courses in Advertising, Sales Promotion and Sales Management
• Certificate Course in Advertising and Communication
• Certificate Course in Advertising and Public Relations
• Certificate Course in Marketing and Advertising
• Diploma in Advertising
• Diploma in Advertising and Communication Management
• Diploma in Advertising and Marketing
• Diploma in Commercial Art and Advertising
• M.F.A. Applied Art and Advertising
• Post Graduate Diploma in Advertising
• Post Graduate Diploma in Advertising and Marketing Communication
• Post Graduate Diploma in Advertising Management
• Post Graduate Programme in Advertising, Media and Marketing Communications

Career Prospects

There are many openings in Government and private sector for those who have completed the different programmes in advertising. They can seek career in media, fashion technology and even in industries. Professionals who have detailed knowledge in technical side and in inventing new techniques can really be successful. They can earn excellent scale of pay. With experience, these professionals can expect such high remunerations. There is scope for these candidates abroad too.