Master in Public Relations is very much in demand nowadays. This is because most companies now have woken up to the fact that Public Relations or PR is a very important issue in today’s world. Public Relations imply the actions which an organization or any entity may develop to increase goodwill between itself and the community, public or other stakeholders.

It also deals with analyzing patterns and putting into place planned programs, which increase the reputation of the entity in the eyes of all the major stakeholders. They may be the public, customers, employees or the society. It can also be defined as the art of managing communications between itself and the society. Now in this perspective, we see that the Master’s in Public Relations acquires immense importance owing to above stated facts.

Different types of Public Relations

• Media Relations
• Internal communications
• Analyst Relations
• Investor Relations
• Labor Relations
• Crisis Public Relations
• Government Relations
• Industry Relations
• Financial Public Relations

Eligibility criteria for doing Master’s in Public Relations

For a full time Master’s degree in Public Relations a bachelor’s degree should be there from any recognized university or institute. According to the requirements of different universities the qualifying marks would differ. Some institutes ask for minimum

50% marks in qualifying examinations.

Subjects to be studied in Master’s in PR are

• Marketing Communications
• Relationship marketing
• Information technology
• Practice of marketing
• Public Relations and advertising

The aim of Master’s in Public Relations is to enable students to understand the principles of Public Relations and how they can develop successful PR strategies.