Education and Career Forum

which book is best for preparing marketing

I think the following books will be helpful for you

1.Marketing Management,13ed (a South Asian Perspective)by Philip Kotler, Abraham Koshy, Mithileswar Jha, Kevin Lane Keller ...Price:Rs. 559 Discount: Rs. 140

2.Marketing Research: Text And Cases, 3/eby Nargundkar, Rajendra Price: Rs. 350

3.Marketing Research : An Applied Orientationby Naresh K. Malhotra, Satyabhushan Dash Price: Rs. 575 )

Originally Posted by sankarnarayana

which book is best for preparing marketing

In my opinion you may go for M.J. Etazel, B.J. Walker , Tata McGraw Hill publication. If you really want to learn something about marketing you should definately go through it.

This book provides lot of examples relating to indian market starting from FMCG companies to auto sectors. I am sure that you will like it.

1.Phillip Kotler,"Marketing Management",11/e Pearson Publishers 2007
2.Adrain Palmer,"Introduction to Marketing Theory and Practice",Oxford University Press,2007
3.Kerin,Hartley & Rudelius,"Marleting-The Core",McGraw-Hill, Irwin,2007

Best books for preparing for Marketing?


Permission Marketing by Seth Godin

The Marketing Faculty of The Kellogg School of Management by Philip Kotler and Alice Tybout



But, Kotler Marketing Management book Is The Best Book For Preparing Marketing Management.


- International Marketing with PowerWeb by Philip R. Cateora, John Graham, Hardcover, Publisher


- Global Marketing (3rd Edition) by Warren J. Keegan.


- Marketing Management by Russell S Winer.


- 12Th Edition Marketing Management Book by Philip Kotler


- Global Marketing Management - A book by Prof. Naval Bhargav.

Best books for preparing for Marketing Management:-

1>Marketing Management, 13th edition, Philip Kotler
2>Marketing Management by Russell S Winer.
3>Operation Research by Kalabati (Some parts)
4>Strategic Market Management, 6Th Ed

Some local author books which cover up all the syllabus are:

1> Marketing Management by Partha S. Das (Alok Publication)
2> Marketing Management by B.K.Publication

The internet library for Marketing Managemrnt:-
http://www.businessbookmall.com/Mark...%20Library.htm


13th edition, Philip Kotler :-
http://knol.google.com/k/marketing-m...on-and-review#

Marketing text books for students

CIM Marketing Course Book - Written for students studying the CIM professional marketing qualifications. This gives a structured approach to marketing which is less academic than those for university courses. View the most popular CIM / Chartered Institute of marketing course books.

Kotler's principles of marketing - the classic textbook on marketing by marketing Guru, Professor Philip Kotler, this is the text book I turn to when I want to brush up on a marketing concept. Used by students throughout the world, this is the European edition.

Some of the best books to prepare for marketing management are :
1. M. J. Etazel , B. J. Walker and W. J. Stanton, Marketing, Tata McGraw Hill, 13th Edition, 2004.
2.R. Saxena, “Marketing Management” Tata McGraw Hill, second Edition, 2003.
3.Marketing*Management,by*Kotler,*Keler,*Koshi,*Jh a,*(Pearson publication)*
4. Marketing*Management,by*Ramaswamy,*Namakumar,(*McM illan*publication)
5. Marketing,by*Etzel/Walker/Standtom/Pandit,*(TMH publication)*
6. Marketing*Management,by*Evans/Berman,*Cengage*
7. Marketing*Management,*by Govind*Rajan,*(PHI*publication)
8. Marketing*Management‐*Text*&*Cases,*Kazmi (*Excel)*
9. Marketing*Management-*Text*&*Cases,*Lal*(TMH publication)

Well i'll suggest the one and only book

which is considered the BIBLE of Marketing

MARKETING MANAGEMENT... PHILIP KOTLER

follow this book and you wont need to look anywhere else.

Phillip kotlers book on marketing is the best

that there is ... i have read some portions of the Books it is really

amazing, the language is also very simple and written for a learners point of view

if you wnat an Indian Writers book
Global Marketing Management - A book by Prof. Naval Bhargav.

1. Marketing Secrets of a Mail Order Maverick : Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Brand by Joseph Sugarman

2. The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques (Ultimate Sales Letter) by Dan S. Kennedy

3. Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade. by Joseph Sugarman

4. Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman

5. Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records by Eugene Schwartz

6. Tested Advertising Methods (Prentice Hall Business Classics) by John Caples


7. Ogilvy on Advertising by David Ogilvy


8. My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) by Claude C. Hopkins


9. How I Made $1,000,000 in Mail Order-and You Can Too! by E. Joseph Cossman


10. Magic Words That Bring You Riches by Ted Nicholas

Originally Posted by sankarnarayana

which book is best for preparing marketing

Phillip kohtler is the best book for marketing.

Best Books for Preparing Marketing


Foreign Authors

-->Essential Guide to Marketing Planning Marian Burk Wood

-->Global Marketing Svend Hollensen

-->Communication for Business Shirley Taylor

-->The Marketing Book Michael John Baker


Indian Author

-->A Practical Approach to Marketing Management Kujnish

-->A Text book of Virtual Marketing Sameer A Kulkarni

-->Advance in Technology and Innovative in Marketing Rajat Gera

-->What is Marketing Alvin J.Silk

This are the Important Collect, if you are looking out for more Books, I have Uploaded the more then 50 books with Details,If contain from the Basic to the Advanced Collection

All the Best

best books for marketing management

1. M. J. Etazel , B. J. Walker and W. J. Stanton, Marketing, Tata McGraw Hill, 13th Edition, 2004.
2. R. Saxena, “Marketing Management” Tata McGraw Hill, second Edition, 2003.

Marketing Books !!

Best books for preparing for Marketing?

• Practical marketing books:-
  
  
  • Marketing Planning Book
    
  • All marketing books by Malcolm McDonald
    
  • Marketing and PR book
    
  • Quick Win Marketing
    
  • Dummies Guide to Marketing
    
  • Marketing Genius
    
  • All marketing books by Author Seth Godin

• Marketing text books:-
  
  • CIM Marketing Course Book -
    
  • Kotler's principles of marketing

• Top 5 Marketing Books on Branding
  
  
  • Emotional Branding: The New Paradigm for Connecting Brands to People
    
  • Unleashing the IdeaVirus
    
  • Experiential Marketing
    
  • Building Strong Brands
    
  • The 22 Immutable Laws of Branding

CIM Marketing Course Book
Kotler's principles of marketing
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott.
and amny more books on MArketing.

hii

Best books for preparing for Marketing
Permission Marketing by Seth Godin
The Marketing Faculty of The Kellogg School of Management by Philip Kotler and Alice Tybout
But, Kotler Marketing Management book Is The Best Book For Preparing Marketing Management.
International Marketing with PowerWeb by Philip R. Cateora, John Graham, Hardcover, Publisher
Global Marketing (3rd Edition) by Warren J. Keegan.
Marketing Management by Russell S Winer.
12Th Edition Marketing Management Book by Philip Kotler
Global Marketing Management - A book by Prof. Naval Bhargav.
Marketing Management, 13th edition, Philip Kotler
Marketing Management by Russell S Winer.
Operation Research by Kalabati (Some parts)
Strategic Market Management, 6Th Ed
Some local author books which cover up all the syllabus are:
Marketing Management by Partha S. Das (Alok Publication)
Marketing Management by B.K.Publication


good luck

Following are best book for marketing.
1. Marketing Management by Philip Kottler, Kevin Keller
2. Marketing Aptitude - of BSC Publications

In my opinion the best book for Marketing Management is :

#Marketing Management,by Philip Kotler with latest 13th edition.

#M.J.Etazel,W.J.Stanson and B.J.Walker, ( Tata McGraw Hill ).

#Marketing Management by R.Saxena (Tata McGraw Hill publication) 2nd edition 2003.

Best books for preparing for Marketing Management:-

1>Marketing Management, 13th edition, Philip Kotler
2>Marketing Management by Russell S Winer.
3>Operation Research by Kalabati
4->Marketing Aptitude - of BSC Publications
check it out............

dear friend,,,,


Best books for preparing for Marketing
----------------------------------------


1.Marketing,by Etzel/Walker/Standtom/Pandit,(TMH publication)
2.Marketing Management by Russell S Winer.
3.Global Marketing Management - A book by Prof. Naval Bhargav.
4.International Marketing with PowerWeb by Philip R. Cateora, John Graham, Hardcover, Publisher
5.Strategic Market Management, 6Th Ed
6.Marketing Management by Russell S Winer.
7.Marketing Management, 13th edition, Philip Kotler
8.Marketing Management by B.K.Publication
9.Marketing Management by Partha S. Das (Alok Publication)
10.Marketing,by*Etzel/Walker/Standtom/Pandit,*(TMH publication)*
11.Marketing*Management-*Text*&*Cases,*Lal*(TMH publication)
12.Marketing*Management,by*Evans/Berman,*Cengage*
13.R. Saxena, “Marketing Management” Tata McGraw Hill, second Edition, 2003.
14.M. J. Etazel , B. J. Walker and W. J. Stanton, Marketing, Tata McGraw Hill, 13th Edition, 2004.
15.the Marketing Book Michael John Baker
16.A Text book of Virtual Marketing Sameer A Kulkarni
17.Advance in Technology and Innovative in Marketing Rajat Gera