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Syllabus of mass communication entrance exam from Patna womens college

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Syllabus of mass communication entrance exam from Patna womens college

Module: One
Communication: Definition and functions; Types of Communication: Intra-Inter-Group-
Mass Communication; Means of Commuication: Press, Radio, Television, Film, Internet,
Cable Network; Media-Society Theories: Mass Society, Mass Culture and Mass
Audience; Normative theories, Functionalism, Critical Political Economy, Marxism,
Information Society; Frankfurt School of Communication; Mass Media in India.
Module: Two
Communication models: Aristotle’s classical model; Laswell’s model; Shannon-
Weaver’s Mathematical model; Wilbur Schramm’s model; David Berlo’s model;
Newcomb’s model; Westley McLean’s model; George Gerbner’s model; Media
Dependency model; McCombs and Shaw’s Agenda Setting model; Chomsky-Herman’s
Propaganda model; Development Communication and Diffusion of Innovation;
Dominant Paradigm; Uses & Gratification; Globalization and Mass Media.
References:
(1) McQuail’s Mass Communication Theory (4th and 5th Edition): Denis McQuail
(2) Communication for Development in the Third World: Srinivas Melkote and H. Leslie
Steeves
(3) India’s Communication Revolution: Arvind Singhal and Everett Rogers
(4) Mass Communication Effects: Joseph Klapper
(5) Many Voices One World: Report of the McBride Commission
(6) Mass Communication: Rowland Lorimer
(7) Understanding Mass Communication: Melvin DeFleur
(8) Development Communication: Uma Narula
(9) Electronic Media and Communication Research Methods: G.K. Parthasarathi
Second Half: Media Management, Laws and Ethics 50 Marks
Module: Three 25 Marks
Definition and different types of Media Management; Ownership patterns of Newspapers
in India; Corporatization and Monopolization: Changing nature of Newspaper
Management; Cross Media Ownership; FDI in Media; Various Departments of
Newspaper; Dual Economy of a Newspaper: Circulation and Advertisement Management
of electronic Media; Public Control, Private Control; Autonomous model; Prasar Bharati;
Cable TV Regulation Act; Organizational Structure of Doordarshan and All India Radio;
Convergence of Media; DTH, TRP, ABC, NRS; Satellite Channels.
Module: Four 25 Marks
Freedom of Information; Right to Information; Freedom of the Press with special
reference to India; Press Commissions; Press Council; Press Laws: Defamation,
Contempt of Court; Sedition, Official Secrets Act, Copyright Act, Press and Registrations
of Books Act, Obscenity Act, Working Journalist Act, Parliamentary Proceedings Act;
Codes of Ethics; Yellow Journalism.
References:
(1) Newspaper Management in India: Gulab Kothari
(2) Newspaper Oganization and Management: Herbert Lee Williams
(3) India’s Communication Revolution: Arvind Singhal and Everett Rogers
(4) Media Ownership: Gillian Doyle
(5) Sambadpatra Sangathan O Parichalana: Pabitra Mukherjee
(6) The Indian Media Business: Vanita Kohli
(7) Media Ethics: K.M. Srivastava
(8) Media Monoliths: Mark Tungat
(9) Laws of Press in India: Justice Durgadas Basu
(10) Report of the Second Press Commission in India
(11) Press and Press Laws in India: H.P. Ghosh

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