In this world of ever increasing competition advertising plays a very important role in the success of any company of firm whatever the case may be. Advertising has the power of governing the minds of the customer into buying their products. The influence of advertising is such that it can make a superior product inferior and vice versa is true in most of the cases which is quite evident. This field is not every ones cup of tea, you have to be extremely talented and innovative and creative at the first place. If you can work odd hours and have the ability to handle pressure and above all you are innovative, then this could be what you are looking for as a career.

The advertisement field is not only limited to T.V., radio, websites, newspapers, magazines, bill-boards, hoardings but the domain is huge. Advertising has also scaled heights in event management, image management, internet marketing.  As I already said if you are innovative, then this could be the right path for you.

You are innovative that’s alright but you should be intelligent enough to realize what users will like. All your focus should not be at alluring people into your advertisement but every care should be taken not to hurt their sentiments and stay within boundaries which otherwise could prove to be fatal for any organization.

Eligibility:

There is no as such education qualification for getting into the field of advertising but if you are planning to get to the top then you are required to be MBA at the same time you must posses good communication skills that’s really needless to say. Moreover even if you are going to manage people but this does not mean you should not know the technical aspect of the work, that is way an MBA with good knowledge of designing packages like Photoshop, coral draw or fine arts will be given preference.

Career Options:

There are basically 2 paths that you can choose from, one path leads to the executive level jobs while the other leads to creative aspect of the career. While the executive side includes Client Servicing, Market Research and Media Research on the other hand Creative side consist of copywriters, scriptwriters, visualisers, photographers and typographers.

Your earnings in any advertisement company will depend upon directly on the profit the company is making and also on your job profile. While and entry level animation artist can fetch upto 8K every month at the same time an experienced campaigner may be getting around 35-40k per month.