Need of a degree in advertising in the modern world


The Indian market has a place amongst the other corporate hubs in the world that have the fastest growth. Many major multi national firms choose the Indian market for their progress. It is here where advertisement plays an important role in marketing the products of these firms.

Being an important part of mass communication, Advertising helps to create demand for a particular item and it also plays an important part in improving the economic growth. With this much demand in the field of advertising, it is not much surprise to see the rise in demand for professionals in the field of advertising. Details on the need of a degree in advertisement are given below.

Why is the degree needed?

A degree in this field is very much necessary as with proper training in this field, the career opportunities available will be ample. The field of advertising is very much competitive and if aspirants want to have an edge over others, it is very much crucial for them to have an advanced level degree in advertising.  It is here that we find the importance of a degree in advertising.

Many Indian colleges and institutions offer aspirants with graduate and PG level courses in advertising and mass communication. It will be very beneficial for the aspirants if they start a career after they accomplish their studies. Not only will they have a good idea on what to do and where to go, they won’t have a reason to miss any opportunities that come their way. Besides this qualification, aspirants also need to have good writing and editing skills in addition to Communications skills.

Career opportunities in this field:

With an advanced level degree in this field, it is possible for one to get good jobs. Professionals of this field can get good jobs with the media, PR, software firms or advertising departments of top firms. Aspirants can also get jobs as Account Planner, Copy Writer, and Account Executive or even as Art Director with advertising agencies.

A few of the career options available for a person in advertising career are as given below:

  • Advertising Executive
  • Copy Writer
  • Creative Writer
  • Graphic Designer
  • Market Researcher
  • Media Producer
  • Photographers
  • Poster Writer
  • Product Promoter
  • Public Relation Officer
  • Script Writer
  • Visual Art Director

Aspirants who have a MBA degree or PG Diploma will get numerous career opportunities within India and abroad. Jobs for these professionals will also be available with Government departments. The remuneration got by a person in this field is quite attractive as well. The salary of a person in this industry is mainly depended on the size as well as turnover of the particular advertising agency. Freshers can get around Rs. 9,000 - 15,000 a month. Those with a MBA or any other professional degree shall get approximately Rs.15, 000 – Rs. 20,000 a month. The salary of an experienced person will be as much as Rs. 30,000 – Rs. 50,000 a month.



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