India’s Consumer Durable industry is dominated by some of the top players like Voltas, Kelvinator, Allwyn and Godrej, but after liberalization many foreign companies has also entered the consumer durable industry in India.

Some of the major category of good coming under consumer durable industry is washing machines, air-conditioners, refrigerators and CTVs. Some of the top players presently dominating the consumer durable industry in India are:

Top players in consumer durable industry:

• Nokia India

• LG Electronics India Limited

• Philips India

• Titan Industries

• Samsung India Electronics

• Whirlpool Appliances

• Siemens

• Sony India

• Videocon Industries

• Blue Star

Some of the details regarding these top players in the consumer durable industry in India is given below:

Nokia India:

Nokia India is a world leader in mobile phone industry and they have built a diverse product portfolio with a view to meet the mobile phone requirement of different types of consumer. Their product ranges from an entry-level mobile phone to an advance mobile phones with several applications and multimedia facilities like gaming, music and imaging.

LG Electronics India Limited:

LG Electronics India Limited came into existence in the year 1997 and they have manufacturing units at Pune, Delhi and greater Noida for manufacture of consumer durable goods like televisions, IT products, vacuum cleaners, audio devices, microwave ovens, washing machines, refrigerators, air conditioners, etc…

Philips India:

Philips India are leaders in the production of different consumer durable products like domestic appliances, personal care products, etc… Their product range includes household products, kitchen appliances, personal care products, accessories, phones, PC products, portable entertainment and televisions.

Titan Industries:

Titan Industries came into existence in the year 1984 and it is a joint venture between Tamil Nadu Industrial Development Corporation and the Tata Group. They are dealing with consumer durables like sunglasses, jewelry and watches. Their jewelry business is being done in the name of Tanishq.

Samsung India Electronics:

Samsung India came into existence in the year 1995 and they are dealing with different businesses like household business, consumer electronics business and IT business. Their product range includes washing machines, refrigerators, color monitors and color televisions.

Whirlpool Appliances:

Whirlpool Appliances came into India in the late 1980s and this company was established in joint venture with TVS group. They are having their business in 170 countries and in the year 1995, they acquired Kelvinator India Ltd, which was a consumer durable company by itself.

Siemens:

Siemens have their operations in more than 190 countries and they have an employee base of more than 4 lakh employees all over the world. They have more than 15 sales offices and manufacturing units in India. They are engaged in different businesses like lighting, transportation, healthcare, information and communications, energy and automation & control.

Sony India:

Sony India came into existence in the year 1994 and they have more than 7000 channel partners, more than 200 Sony exclusive outlets in the name of Sony World and more than 20 direct branch locations. They are dealing with nearly 20 different products in the consumer durable industry in India.

Videocon Industries:

Videocon is actually based in India and they are dealing with a variety of home appliances and consumer electronics. Their product variety include consumer electronics, glass, Thompson products, Oil & gas.

Blue Star:

The main product dealt by Blue Star is central air conditioners. They are the leading producers of Air-conditioners in India and they have made their presence felt in different countries like Africa, South East Asia and Middle East.

These consumer durable companies are operating with the main objective of meeting the requirement of a wide range of consumers belonging to different financial strata and these companies have reached this place mainly because of the satisfaction they offered to their customers.